DIRECTOR OF SALES & MARKETING

Responsibilities

• Mentoring and training sales staff
• Leading sales meetings
• Leading sales prospecting efforts
• Driving the team to maximize group revenue opportunities
• Working with catering and convention services
• Involvement with the annual business plan process
• Forecasting
• Systems training
• Report analysis
• Customer entertainment
• Community involvement and networking

Requirements

• 5+ years progressive hotel sales experience
• Minimum 2 years sales leadership experience at a full service hotel
• Marriott experience including in CI/TY preferred
• Local market experience preferred
• Ability to execute a Sales and Marketing Plan to enhance revenue
• Bachelor’s degree required or equivalent experience

Essential Job Functions

• Collaborate with fellow revenue responsible team members to lead divergent strategic tactics that drive profitable results
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies
• Recognize areas of opportunity and make reasonable recommendations to improve potential from various markets
• Direct and participate in the in-person and virtual solicitation efforts through innovative and effective communication
• Oversee rate, date and space commitments for group room sales within the hotel
• Build strong partnerships within property as well as clients and community
• When appropriate, rebuild sales team interviewing, hiring, training, and instilling Crescent sales culture throughout team and property
• Ensure training programs are conducted regularly and Crescent standards of performance are met
• Give guidance and counsel staff toward improvement
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes
• Develop and conduct persuasive in person and virtual sales presentations to prospective clients
• Internally promote Crescent programs and standards
• Represent property, meet with and entertain clients some of which will require travel
• Communicate both verbally and in writing to provide clear direction to the staff
• Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions
• Organize and/or attend scheduled Sales Department and related meetings

Skills/Abilities

• Ability to execute a Sales and Marketing Plan to enhance revenue
• Bachelor’s degree required or equivalent experience

Pay

$150,000 to $160,000 per year

Schedule

N/A