Director of Sales & Marketing

About the role

Cogir of Potomac is seeking a dynamic, relationship-driven Director of Sales & Marketing to serve as the face of our community throughout the local healthcare and senior services market.

Responsibilities

• Serve as the primary ambassador for Cogir of Potomac throughout the local healthcare and senior services market.
• Create and maintain a strong network of referral partners including hospitals, physicians, rehabilitation centers, case managers, discharge planners, home health agencies, elder law attorneys, financial planners, and other senior service professionals.
• Create strategic outreach plans that generate qualified referrals and increase community visibility.
• Build, nurture, and expand relationships with key influencers and decision-makers who guide senior living placement decisions.
• Represent the community at networking events, professional associations, trade shows, educational programs, and community events.
• Conduct personalized tours and educational presentations for referral partners, healthcare professionals, and prospective residents and families.
• Identify new business opportunities and partnership channels that drive occupancy growth.
• Collaborate with community leadership, operations, and corporate marketing teams to execute targeted growth initiatives.
• Maintain accurate documentation of outreach activities, referrals, and partnership development efforts within Yardi CRM.
• Analyze outreach performance and referral trends to continuously improve lead generation and conversion results.
• Actively contribute to achieving and exceeding occupancy and revenue goals through strategic business development efforts.

Qualifications

• A bachelor's degree or equivalent combination of experience and education is required.
• 3-5 years of experience in senior living external business development and sales preferred.
• Has a proven track record in achieving and exceeding sales goals.
• Ability to manage time effectively, high initiative, and good judgment.
• Demonstrate professional ethics with a positive attitude, exceptional verbal and written communication skills, and the ability to motivate others and work within a team environment.
• Proficient in Microsoft Excel, Word, Outlook, and CRM.

Skills

• Natural connector who thrives on building relationships, creating partnerships, and driving business growth.

Benefits

• Compensation includes a base salary and a generous, accelerating commission structure!
• Health, Dental, Vision, and Life Insurance.
• Early access to paycheck (pay on demand).
• 401K with company match.
• Paid Vacation, Holidays, and Sick Leave.
• Employee Assistance Program,
• Generous Employee Referral Program and more.

Pay

• Uncapped earning potential with a generous commission structure.

Schedule

• The schedule is flexible and can be tailored to fit the candidate's needs.