Director of Sales Marketing

Principal Duties/Responsibilities

• Gathers competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities).
• Produces competitive analysis every six months.
• Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition.
• Collaborates with Senior Operator, Senior DCR and Senior Sales Operator on Marketing Action Plan and Sales Action Plan.
• Identifies primary and secondary markets with appropriate sales strategies and tactics.
• Accurately maintains the community’s advertising commitments within budget.
• Plans and coordinates lead generating events each month. Conducts professional outreach for lead generating purposes.
• Proactively identifies and pursues publicity opportunities.
• Maximizes all occupancy and total revenue opportunities.
• Works with Executive Director and Senior Operator to resolve any community presentation issues.
• Demonstrates experience in sales and marketing.
• Ensures that the building shows a positive first impression.
• Ensures model suites are well appointed, clean, and neat.
• Ensures all leads and lead sources are entered and identified in YARDI.
• Works collaboratively with department heads to emphasize the team’s role in sales and participation in the community Marketing Action Plan and Sales Action Plan.
• Gathers YARDI reports for analysis and interpretation (to identify solutions).

Required Skills/Abilities

• Demonstrates proficiency in using: Microsoft Office.
• Talent Review Tool.
• YARDI.
• Able to identify and develop professional referral sources.
• Able to schedule and promote lead generating events.
• Able to maintain or grow occupancy to maximum levels.