Director of Sales - Home Service Industry

About the role

The Director of Sales & Training leads the sales performance of the service department — primarily residential, with a growing commercial book of business. This person leads every part of the sales process: how estimates are presented, how options are offered, how revenue is generated through a service plumber's truck or a phone call. This is a revenue leadership role focused entirely on sales: leading our outbound sales efforts (including phone-based outreach and booking), leading the growth of our smaller commercial account base alongside our primary residential business, leading follow-up and recovery on outstanding estimates, and leading the coaching and development of service plumbers and customer service reps into better, more confident salespeople.

Responsibilities

• Lead, teach, and reinforce the team's sales process from first contact through close, sharpening execution on how options are presented, objections are handled, and follow-up happens.
• Lead morning game-plan meetings focused on sales priorities, talk tracks, and daily goals.
• Lead structured outbound sales initiatives — including phone-based outreach, reactivating past customers, following up on pending estimates, and converting open opportunities.
• Lead the growth of our commercial account base, currently a small share of overall revenue, into a larger, well-managed segment of the business.
• Lead a culture of accountability, confidence, and continuous improvement around selling.
• Lead sales coaching for service plumbers — teaching sales skills, communication, and customer trust-building.
• Lead CSR training on effective call scripts, objection handling, and booking techniques to convert more inbound and outbound calls into booked jobs.
• Lead regular ride-alongs and live coaching sessions focused specifically on sales technique.
• Lead structured sales training and onboarding for new hires, both in the field and on the phones.
• Lead KPI tracking and reporting, including average ticket, closing percentage, revenue per technician, membership sales, booking rate, and follow-up conversion rate.
• Lead accountability for technicians and CSRs on sales standards, building individual coaching plans for underperformers.
• Lead the follow-up process on every estimate or proposal that doesn't close on the spot.
• Lead the system for tracking outstanding opportunities so no sale is lost to lack of follow-up.
• Lead coordination with dispatch and marketing to identify and act on outbound outreach opportunities.
• Lead reporting on sales performance and pipeline health in weekly leadership meetings.
• Lead the development of systems, scripts, and training material that raise sales performance company-wide.
• Lead strategy and incentive structures to increase department revenue.

Requirements

• 2–3+ years in a sales leadership, sales training, or sales coaching role (home services, trades, or other high-ticket, in-home sales industries preferred — plumbing experience not required).
• Experience coaching phone-based sales or booking (call center, inside sales, or CSR/dispatch teams) is a strong plus.
• Experience with commercial or B2B sales a plus.
• Proven, documented personal sales track record.
• Documented success coaching or mentoring other salespeople.
• Valid Tennessee driver's license and clean driving record.
• Excellent communication, organization, and leadership skills.
• Must be dependable, proactive, and professional in all interactions.
• Must be Drug Free.

Schedule

Monday–Friday, full-time, with occasional flexibility for high-priority sales coaching or leadership needs.