Director of Sales Excellence

About the role

LVT's sales organization is entering its next phase of complexity, and we need a strategist who can architect how we sell — not just support it. Reporting directly to the CRO, this role owns the design of our sales playbook and value proposition, translating a genuinely complex GTM motion into a repeatable, winnable process.

You'll lead a team of three focused on onboarding, discovery, and training, but your primary mandate is strategic: think alongside the CRO, then build the systems that make the entire revenue organization better at selling.

LVT operates as a flexible-first company overall, but this role is based in-office at our American Fork, Utah headquarters, given its close, daily partnership with the CRO and senior sales leadership.

Role Responsibilities

• Design and own the sales playbook for LVT's complex, multi-stakeholder GTM motion, translating strategy into a repeatable process reps can execute.
• Partner directly with the CRO as a strategic thought partner — translating high-level revenue goals into concrete programs rather than waiting for step-by-step direction.
• Arcitect the value proposition and positioning frameworks that arm sales and customer success teams to sell on value, not price.
• Lead and develop a team of three focused on onboarding, discovery, enablement content, and training execution across sales and customer success.
• Deliver operationally — ship playbooks, frameworks, and training programs that measurably improve win rates, ramp time, and deal quality.
• Diagnose gaps in sales execution and design targeted interventions — methodology, tools, coaching structures — instead of defaulting to headcount.
• Bring a consulting or value-engineering lens to complex deal strategy, partnering directly with reps on how to structure and win the highest-stakes opportunities.
• Build the foundation for a future customer success enablement function as LVT scales its post-sale motion.
• Establish feedback loops between field execution and strategy design, continuously refining the playbook based on what is and isn't working.
• Deliver hands-on training directly to Sales reps in all-hands settings, and own the weekly Sales enablement sessions each Friday morning.

OUR IDEAL CANDIDATE

• Strategic Independence: Thinks several steps ahead of the direction given; takes a goal from the CRO and designs the “how” without needing daily oversight.
• Complex-Sale Fluency: Has sold or directly supported genuinely complex, multi-stakeholder enterprise deals, and knows how to turn that experience into a playbook others can run.
• Builder, Not Curator: Has a track record of designing methodology and value propositions from scratch, not assembling existing enablement content.
• Operational Output: Is judged by what they've actually shipped — playbooks, frameworks, programs — with a documented track record of measurable results.
• Consulting or Value-Engineering Background (Preferred): Experience in a consulting, value engineering, or sales strategy function is a strong signal, though not required.
• Credible Leader: Has led, or is ready to lead, a small team — coaching for output and judgment rather than managing task lists.
• Executive Presence: Comfortable operating as a thought partner to a CRO and senior sales leadership, not just as an internal service function.
• Depth Over Pedigree: We're not looking for someone who checks every box a prior leader held — we want deep excellence in what matters most: GTM strategy, execution, and design.
• Training & Enablement Skills: Experience delivering effective training, including turning complex subjects into easily digestible material reps can use.

Benefits

• Comprehensive health, dental and vision coverage
• Retirement benefits (401k match up to 4%)
• Flexible PTO