Director of Sales Performance

Priorities

• Drive measurable improvement in programmatic revenue growth.
• Establish consistent pipeline review cadence and standards.
• Drive full Salesforce adoption across the team.

Team Leadership & Development

• Earn trust through consistency, credibility, and results.
• Lead and manage 15 sales professionals.
• Provide individualized coaching, performance development plans, and regular 1:1s with each rep.
• Recruit, onboard, and develop new sales talent as the team grows.
• Collaborate directly on large opportunities, complex RFPs, and high-value accounts alongside senior reps.

Sales Strategy & Execution

• Partner with VP to build and execute divisional sales strategy aligned with portfolio revenue goals.
• Maximize sellable inventory and territory coverage.
• Identify gaps and whitespace opportunities.
• Represent the sales team in market group meetings, pump-up sessions, and cross-functional leadership forums.

Cross-Functional Collaboration

• Work closely with Portfolio Performance Managers (PPMs) and Association Success Managers (ASMs).
• Partner with Media Coordinator and Ad Ops teams.
• Support PPMs and ASMs in improving SOPs.

Leadership & Culture

• Lead with transparency and consistency.
• Build trust with tenured reps by demonstrating competence, respecting their experience, and being direct about expectations.
• Promote a culture of accountability, continuous improvement, and collaborative problem-solving.
• Serve as a role model for Naylor Core Operating Values and professional integrity.