Director of Sales

What We Offer

XDS is seeking a Director of Sales to join us on this ground-floor opportunity to establish X-LAB in the North American market. This role is based in Santa Monica, California, and requires a hands-on approach.

What You’ll Do

• Direct Sales & Market Development
  Personally prospect, pitch, and close deals with independent bike shops, specialty dealers, and small regional chains.

• Build & Lead a Sales Team
  Recruit and manage 3-5 sales representatives as the business grows. Provide hands-on training and mentorship while remaining quota-carrying. Establish sales processes, territory management, and performance metrics. Balance individual contributor work with team leadership.

• Build & Lead a Sales Team
  Develop dealer onboarding and support processes. Gather market intelligence and customer feedback for product development. Represent XDS at trade shows and industry events. Create scalable frameworks for future expansion.

Qualifications

• 7+ years of B2B sales experience with proven track record of opening new accounts.

• Experience selling to small and medium businesses (individual stores, 2-5 location chains).

• Demonstrated ability to build business from zero-to-one in a territory or product line.

• Strong relationship-building skills and consultative selling approach.

• Entrepreneurial mindset and willingness to "roll up sleeves."

• Genuine passion for cycling, outdoor sports, or performance products.

Success Metrics

• 100+ U.S. dealers contracted and actively retailing XDS/X-LAB products.

• 3-5 person sales team hired and productive.

• Revenue targets achieved with documented, repeatable sales process.

• Strong dealer satisfaction and brand recognition in target market.

Work Environment

This role requires regular Los Angeles office presence for team collaboration and product training, combined with extensive field travel. Remote work is not available for this position due to the hands-on nature of the role and need for close coordination with leadership. We expect this leader to be in the office at least 2 days a week (onsite; ≥ 50% travel across the U.S. and periodically to Asia HQ).

Compensation and Benefits

• Competitive base salary plus uncapped commission structure.

• Demo bike fleet and comprehensive travel allowances.

• Generous time off policy.

• Health, dental, and vision insurance.

• Office space in beautiful Santa Monica, California.