Director of Sales

About the role

At The Knot Worldwide, the Sales Director will serve as the media expert, responsible for driving significant revenue growth through both traditional and custom partnership opportunities. This individual will lead and develop a team of Account Executives, manage a large portfolio of accounts, proactively uncover new opportunities, and design multi-platform programs. The role calls for a creative, strategic thinker who thrives on shaping new partnership possibilities, designing innovative, integrated solutions that deliver measurable value, and serving as a trusted advisor in the Wedding and Baby space.

Responsibilities

• Lead, manage, and develop a team of Account Executives, setting clear performance expectations and driving accountability against revenue targets and KPIs.
• Coach and mentor team members on consultative selling, partnership strategy, and client relationship management to elevate overall team performance.
• Manage large, complex accounts, driving long-term client retention and renewal while simultaneously identifying and developing new business opportunities to expand the company’s footprint in the Wedding and Baby space.
• Act as a category expert, leveraging industry relationships and insights to advise clients, design tailored campaigns, and maximize the value of both existing and new partnerships.
• Develop and deepen client relationships beyond transactional advertising by creating custom marketing and integrated partnership initiatives that meet company and client goals.
• Design and deliver client-facing presentations and proposals that communicate strategic insights and the value of multi-channel, integrated campaigns.
• Collaborate cross-functionally with marketing, account management, pricing, analytics, and editorial teams to execute high-value campaigns that drive revenue growth and business impact.
• Employ consultative selling, leveraging insights, data, and industry expertise to develop tailored campaigns that meet client objectives.
• Track and report performance against individual and team revenue targets, pipeline, and partnership KPIs, adjusting strategies to optimize both renewal and prospecting efforts.
• Stay ahead of industry trends, technology advancements, and shifts in revenue opportunities (beyond traditional ad dollars) to inform strategy and uncover new business potential.
• Quickly learn and adapt to new products, platforms, and tools to provide clients with innovative, data-driven solutions.
• Demonstrate expertise in multiple media platforms, social, branded content, and analytics-driven media solutions, with familiarity in advertising technologies.

Requirements

• 10+ years of experience in strategic sales, marketing, or partnerships, with proven results in driving multi-channel campaigns and integrated revenue growth.
• Demonstrated ability to maintain strong client relationships while actively prospecting and developing net new business opportunities.
• 4+ years of experience managing and developing high-performing sales or account management teams.
• Prominent experience coaching, mentoring, and scaling talent while driving team revenue performance.
• Proven experience engaging with C-suite and senior decision-makers to drive strategic partnership initiatives.
• Strong technology literacy and the ability to quickly understand new products, industry trends, and media innovations.
• Advanced presentation, communication, and negotiation skills, including crafting compelling client-facing decks, proposals, and emails.
• Experience in maintaining opportunity pipelines using CRM systems, such as Salesforce.com.
• Self-sufficient, proactive, and results-driven mindset.
• Highly adaptable to changing market dynamics and client needs.
• Strategic thinker with the ability to identify opportunities for media partnerships, cross-brand growth, and integrated campaigns.
• Collaborative mindset to drive cross-functional alignment and revenue growth.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 10+ years of experience in strategic sales, marketing, or partnerships.
• Technical Skills: Proficiency in CRM systems like Salesforce.com.
• Soft Skills: Excellent communication, negotiation, and presentation skills; ability to work collaboratively across departments.

Skills

• Strategic thinking and problem-solving.
• Consultative selling and partnership strategy.
• Client relationship management.
• Multi-channel campaign execution and integration.
• Industry knowledge and trend analysis.
• Technology literacy and product understanding.

Benefits

The Knot Worldwide offers a comprehensive benefits package that includes:

• Flexible vacation policy.
• Generous parental leave.
• Health and wellness programs.
• Financial planning resources.
• Engaging perks and discounts.

Pay

Competitive salary and bonus structure based on experience and performance.

Schedule

This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.