Director of Sales

The Role

You will lead, develop, and scale Parsec’s team of Enterprise Account Executives responsible for complex, enterprise-level manufacturing software sales. This role is accountable for driving predictable ARR growth, improving sales execution, and building a high-performance culture centered around accountability, collaboration, and continuous improvement.

This is an ideal opportunity for a proven enterprise sales leader who thrives in high-growth SaaS environments and has experience managing complex, multi-stakeholder sales motions within Fortune 1000 organizations.

Key Responsibilities

• Lead & Coach Enterprise Sales Team
• Provide day-to-day leadership, mentorship, and deal coaching for a team of quota-carrying Enterprise Sales Executives
• Conduct regular 1:1 meetings, pipeline reviews, forecast inspections, and call debriefs
• Establish and monitor KPIs related to pipeline generation, activity levels, forecast accuracy, and CRM hygiene
• Reinforce best-practice sales methodologies and coaching frameworks, including MEDDICC
• Sales Strategy, Forecasting & Territory Planning
• Translate company growth objectives into territory strategies, account plans, and quota allocations
• Maintain accurate rolling forecasts and identify risks, gaps, and corrective actions proactively
• Partner with Marketing, Solution Engineering, and Channel teams to improve pipeline generation and sales velocity
• Analyze sales performance trends and deliver actionable insights to executive leadership
• Cross-Functional Leadership & Executive Reporting
• Collaborate with Product, Customer Success, Professional Services, Finance, and Legal teams to support successful deal execution and customer transitions
• Provide market and customer feedback to influence product strategy, pricing, and go-to-market initiatives
• Deliver executive-level reporting on bookings, pipeline health, forecast performance, competitive trends, and win/loss analysis
• Recruiting, Onboarding & Sales Enablement
• Forecast hiring needs and recruit top enterprise sales talent
• Lead onboarding initiatives that accelerate new hire ramp-to-productivity
• Drive ongoing enablement programs focused on messaging, sales process improvement, competitive positioning, and methodology adoption
• Champion the adoption of tools and technologies that improve visibility and efficiency (CRM, Gong, Clari, etc.)

Qualifications

• 12+ years of enterprise software sales experience, including 5+ years leading quota-carrying enterprise sellers
• Demonstrated success scaling ARR growth within high-growth SaaS or subscription-based businesses
• Experience managing complex, multi-stakeholder enterprise sales cycles with Fortune 1000 organizations
• Strong expertise in enterprise sales methodologies such as MEDDICC
• Proven ability to forecast accurately, coach effectively, and influence executive stakeholders
• Exceptional communication, presentation, and executive storytelling skills
• Experience developing high-performing sales teams and scalable sales processes

Preferred / Nice to Have

• Experience selling MES, industrial software, manufacturing technology, or related enterprise platforms
• Existing network within the industrial software ecosystem, including systems integrators, automation vendors, and consulting partners
• Experience leading CRM, forecasting, or sales process transformation initiatives
• Experience supporting global enterprise sales organizations

Key Attributes

• Accountable – Takes ownership of outcomes and follows through on commitments
• Curious – Continuously seeks opportunities to learn and improve
• Collaborative – Works cross-functionally to achieve shared goals
• Customer-Centric – Focuses on delivering meaningful value to customers
• Problem Solver – Approaches challenges with creativity and persistence
• Focused – Prioritizes effectively and aligns efforts with company objectives

Why Join Parsec?

• Compensation: $160,000 - $190,000 base salary, plus commission through a 50/50 compensation plan (OTE of $320,000 - $380,000).
• Opportunity to help scale a rapidly growing global software company
• Collaborative and entrepreneurial culture
• Medical, dental, and vision coverage fully paid for employees
• 401(k) with company match
• Professional growth opportunities within a growing organization
• Hybrid work environment with a strong team culture