Director of Sales
Parable Hospitality · Atascadero, CA · 1 wk ago
Business Development$100k–$115k/yrFull-time
Core Functions
- Develop new accounts, maintain existing accounts, and implement sales strategy to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction.
- Direct the day-to-day activities of the Sales Team, assist with the planning, organizing for each revenue segment including banquet and catering food and beverage; assign work for each manager, develop, and communicate strategies and goals.
- Hire, train, motivate and hold accountable all sales team members. Provide support and coaching for team members to drive performance, increase job satisfaction and ensure each reaches their goals.
- Manage all human resource-related actions in accordance with the Company rules and policies.
- Achieve or exceed individual and team goals and hotel budget.
- Manage all lead sources to ensure leads are responded to promptly, accurately and converted into revenue generating bookings.
- Ensure sales system is utilized properly and consistently in accordance with Company expectations.
- Analyze current/potential market trends and coordinate all activities to maintain and increase revenue and market share through added business volume, rates, food, and beverage contribution.
- Seek new customers through strategic proactive sales efforts for all segments.
- Conduct effective sales calls to key account and prospects.
- Monitor sales team activities/performance to ensure revenue goals are met or exceeded, establish plans, and accurately report to management.
- Utilizing the tools and resources to make informed decisions and maximize revenue.
- Develop and maintain positive relationships with peers and competitors.
- Train and empower sales team members to exercise good judgement and make profitable business decisions.
- Display leadership in guest hospitality, exemplifying customer service and create a positive example for guest relations.
- Execute and support the administrative aspects of business booked (e.g., generating proposals, writing contracts, customer correspondents, etc.).
- Promote intradepartmental communication and ensure all departments are well informed on sales initiatives, upcoming groups, events, and VIP’s.
Benefits
- Medical, Dental and Vision Insurance
- 401k
- Vacation and Sick Leave
- Team Member Travel Program
Salary Range
$100,000 - $115,000 annually