Director of Sales

Key Responsibilities

• Excel in strategic planning with the ability to develop and execute a comprehensive sales strategy that drives new revenue growth across OTT/CTV, Core and Third Party digital and social platforms, and linear television.
• Lead, mentor and inspire a high-performing team of Revenue Managers, Account Executives, Digital Sales Specialists and Support Staff.
• Foster a culture of innovation, accountability and collaboration.
• Leverage Nexstar’s enterprise resources, data capabilities, and national sales infrastructure in partnership with corporate leadership to accelerate both Sacramento and multi-market revenue growth.
• New Business Development Leader who fosters ideas and solutions that help local businesses grow and creates steps to bring those ideas to market.
• Channel specialist with knowledge of audio, vodcast, and linear platform sales – scalability and market rates and intelligence.
• Digital expert who easily integrates data and analytics performance insights into every client solution.
• Strong relationships with Digital agencies and business owners who can create and drive multi-market and cross platform sales.
• Lead compelling presentations that showcase the value of KTXL’s total video audience across linear, digital, social, audio/vodcast, and CTV platforms.
• Digital First Transformation Champion the station’s transition to a digital-first mindset, integrating data, analytics and performance insights into every client proposal.
• Partner with digital vendors and platforms to expand offerings in OTT, social, search and display.
• Stay ahead of evolving trends in AI-driven ad targeting, first-party data, and privacy-compliant advertising ecosystems.
• Research, implement and integrate AI systems to automate inventory, pricing, and other required back-end functions.
• Train and upskill the sales team on digital solutions, new channel introductions, and integrated multi-market campaign strategies.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Business or related field (MBA a plus).
• 8-10 years of media sales experience, broadcast TV or audio platform.
• Minimum 3 years in a digital leadership role.
• Demonstrated success in driving sales growth in a highly competitive environment.
• Advanced understanding of digital ad tech (OTT, programmatic, SEO/SEM, social, and third-party products) and cross-platform audience measurement.
• Skilled use of Sales Force or similar CRM.
• Skilled use of Business Intelligence Software.
• Excellent leadership and communication skills.
• Exceptional communication and leadership skills with a passion for helping grow local businesses and proven ability to inspire and manage large, diverse teams.
• New business leader who provides new concepts and ideas quarterly to help the team drive developmental revenue.
• Proven ability to translate data + insights into compelling client solutions and storytelling.