Director of Sales

Pre-opening / Development-Focused Responsibilities

• Lead all pre-opening sales and marketing initiatives, including market analysis, pricing recommendations, sales strategy development, and achievement of pre-leasing goals.
• Establish and cultivate strong relationships with local referral sources, influencers, and community partners to build brand presence and a robust sales pipeline prior to opening.
• Collaborate closely with development, construction, and operations teams to align sales efforts with project milestones, model readiness, and opening timelines.
• Support the development of sales systems, CRM processes, collateral, and tour experiences, ensuring readiness for transition into stabilized operations

Responsibilities

• Meet or exceed monthly company/community sales standards
• Primary focus on "sales zone" activities including face to face - including client home visits, voice to voice, creative follow up and purposeful planning for effective execution
• Respond to telephone, email-online, & in-person inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties
• Accurately maintain the community's database by collecting and entering information about new inquiries and referral sources and recording consistent and appropriate follow up communication with inquiries, prospective residents & influencers, and referral source contacts
• Develop and maintain relationships with potential referral sources and conduct on-going field visits
• Research and maintain current information on local competition and new services and competitors entering the marketplace
• Create and oversee the annual community sales and marketing plan. Analyze data related to the return on investment and suggest changes in strategies or services to respond to changing market conditions. Oversee advertising and collateral
• Accurately track move-ins, move-outs, transfers, and quantity vs. quality of referral activity, determining appropriate follow-up actions
• Oversee the budget of the department
• May perform other duties as assigned

Requirements

• Experience in senior living, including assisted living and memory care environments required
• Blue-sky sales experience in Senior Living is required for this role
• Bachelor's degree or equivalent experience and education preferred
• Background in sales or leasing in the health care or senior living industry helpful
• Expertise in "relationship selling" and a demonstrated ability to close
• Experience with motivational interviewing techniques preferred
• Must demonstrate competence in the following areas:
• Ability to connect and build trust with clients and their circle of influence
• Ability to understand and manage emotions arising from client situations
• Ability to guide clients toward solutions
• Experience in a customer service-oriented setting necessary
• Demonstrated ability to work in a team environment
• Effective verbal and written communication skills are required, including the ability to communicate openly, honestly, and responsibly with others
• Ability to read, speak, and understand the English language
• Must possess a current driver's license

Benefits

• Full benefits package that includes medical, dental, vision, STD/LTD, life and voluntary life, 401k with employer matching, paid holidays, and up to 20 days PTO in the first three years
• Background Screening Requirement Employment is contingent upon successful completion of background screening in accordance with Florida law and company policy. Certain positions may require fingerprinting and Level 1 or Level 2 background screening. Applicants can review Florida care provider background screening requirements here: https://info.flclearinghouse.com