Director of Sales

Key Responsibilities

• Lead and oversee all Sales, Catering, and Marketing functions.
• Develop and execute annual business plans and strategic sales initiatives that maximize revenue and profitability.
• Drive occupancy, ADR, RevPAR, market share, and total hotel revenue performance.
• Collaborate with Revenue Management and Operations to align commercial strategies with business objectives.
• Develop annual budgets and maintain disciplined expense management.
• Identify and pursue new business opportunities across Corporate, Group, SMERF, Association, Government, and Local Markets.
• Maintain and grow existing key accounts while generating new revenue opportunities.
• Represent the hotel within the community and at industry events, trade shows, and customer functions.
• Build strong relationships with Marriott Global Sales, local organizations, and strategic partners.
• Analyze STAR reports, market trends, demand patterns, and competitive intelligence to increase market penetration.
• Participate in weekly revenue strategy meetings and provide recommendations to optimize performance.
• Partner with Revenue Management to implement effective pricing and segmentation strategies.
• Monitor sales pace and booking trends to ensure achievement of annual goals.
• Recruit, mentor, coach, and develop a high-performing Sales and Catering team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Conduct regular performance reviews and support professional development initiatives.
• Utilize Marriott training resources and best practices to strengthen team capabilities.
• Maintain strong client relationships and ensure exceptional service throughout the sales cycle.
• Oversee contract negotiations, proposals, and correspondence.
• Partner with Operations to ensure flawless execution of meetings and events.
• Promote guest satisfaction, loyalty, and repeat business.
• Represent the hotel within local business organizations and tourism partners.
• Support brand initiatives and maintain compliance with Marriott standards.
• Champion a culture of service excellence and associate engagement.

Qualifications

• Bachelor's degree in Business Administration, Hospitality Management, Marketing, or related field preferred.
• Minimum of 5 years of hotel sales experience in a full-service environment.
• Minimum of 3 years in a leadership role managing sales teams.
• Marriott brand experience strongly preferred.
• Experience with group, corporate, and catering segments required.
• Demonstrated success in driving revenue growth and market share performance.