Director of Sales

Key Responsibilities

• Own and execute the ticketing sales strategy across season memberships, group sales, premium and hospitality, and single-match sales, in partnership with the VP of Sales.
• Lead the ticketing function day to day, setting priorities, standards, and a high-performance, results-driven sales culture.
• Hire, coach, and develop a high-performing ticket sales team as the Club scales.
• Lead from the front. Personally build a pipeline and close high-value accounts and key relationships.
• Set and manage sales targets, pipelines, forecasts, and reporting, holding the team accountable to clear metrics.
• Build the ticketing playbook from the ground up: sales processes, scripts, cadences, and CRM workflows.
• Partner closely with marketing, CRM, and revenue operations to drive fan acquisition, conversion, and retention.
• Develop relationships with groups, corporate partners, schools, youth soccer organizations, and the broader community to grow the fan base.
• Continuously analyze performance and the market to optimize pricing, inventory, and sales strategy.

Qualifications

• 6+ years of ticket sales or sports sales experience, including direct team leadership and a track record of building and scaling sales operations.
• Demonstrated history of meeting and exceeding aggressive revenue targets.
• Experience building a function from the ground up or operating in a start-up or expansion environment.
• A true player-coach, equally comfortable setting strategy and personally closing deals.
• Proficiency with CRM and ticketing platforms (e.g., Salesforce, Ticketmaster/Archtics, SeatGeek, or similar).
• Strong leadership, communication, and relationship-building skills.
• A passion for women’s sports, soccer, and growing the game in Boston is a strong plus.
• Willingness to work evenings, weekends, and matchdays as the schedule requires.

What We Offer

• Competitive Compensation — salary commensurate with experience, qualifications, and market.
• Comprehensive Health Coverage — medical, dental, and vision plans for employees and eligible dependents, plus mental health support.
• Financial Future — 401(k) plan with employer match to help you invest in what’s next.
• Time to Recharge — paid time off, sick leave, and recognized holidays.
• Hybrid Work Schedule — a minimum of three (3) days on site per week, with the remainder remote.
• Behind-the-Scenes Access — experience matchdays, events, and club moments as an essential member of the team building Boston’s professional women’s soccer club from day one.
• Founding Team Culture — join a tight-knit, mission-driven group where every voice matters, ideas move fast, and the work you do leaves a lasting mark on the club, the league, and the city.

Pay Range

The Pay Range For This Role Is 95,000 - 105,000 USD per year(Boston Office)