Director of Sales, Aspen Collection

About Aspen Ventures: Aspen Ventures is the innovation engine of Aspen One, focused on amplifying the company’s vision through new business lines that embody its values and heritage. Inspired by place, united by purpose, Aspen Ventures brings the authentic spirit of Aspen to the world while keeping the local community at its core, with a commitment to sustainability, innovation, and community-driven experiences. Aspen Ventures currently has two flagship offerings: Aspen Collection, a premium performance and lifestyle apparel brand and mountain rental experience, and Eleven212, an elevated après-ski experience atop Aspen Mountain. Aspen Collection operates retail and rental stores in Aspen and Snowmass, Colorado.

About the role

The Director, Sales will own and lead Aspen Collection's wholesale channel strategy from the ground up, building a multi-year growth plan across resort/ski specialty, fashion lifestyle boutique, and department store flagship doors. This role requires a senior wholesale leader who is deeply networked in the fashion boutique world, comfortable setting strategy and reporting to executive leadership, and equally hands-on in building the rep group network and boutique relationships needed to execute it. The ideal candidate blends strategic channel planning with strong personal relationships across independent sales reps and specialty retail buyers and can build the team and infrastructure to scale the wholesale channel as it grows. This role reports to the COO, Aspen Collection.

Responsibilities

• Own the end-to-end wholesale growth strategy for Aspen Collection, including multi-year revenue targets and door-count planning
• Set channel priorities and expansion sequencing across resort/ski specialty, fashion lifestyle boutiques, and department store flagships
• Build the long-term wholesale org structure, including rep group network design, and territory coverage model
• Present wholesale strategy, pipeline, and performance to executive leadership on a regular cadence
• Serve as the senior face of Aspen Collection to boutique owners and buyers, building trust and long-term partnership beyond transactional sell-in
• Leverage and expand an existing network of fashion lifestyle boutiques and independent specialty retailers to open new doors and accelerate sell-in
• Identify emerging and high-potential boutiques that align with Aspen Collection's positioning and aesthetic, ahead of broader market availability
• Design and build out the rep group network strategy across territories, prioritizing partners with strong existing boutique relationships
• Identify, negotiate with, and onboard rep group partners; set performance expectations, targets, and reporting structure
• Represent Aspen Collection at regional and national trade markets to source rep talent and open new accounts
• Own the account base's overall health, including order management, seasonal buys, sell-through, and reorder performance by partnering with relevant teams
• Ensure wholesale operations run smoothly across all systems, vendor portals, and retailer compliance requirements
• Partner with finance/operations on forecasting, inventory allocation, and order fulfillment planning for wholesale accounts
• Ensure wholesale partners adhere to brand standards, including pricing, discounting, and marketing guardrails
• Other duties as assigned

Requirements

• Bachelor's degree in business, sales, or related field or equivalent professional experience in lieu of degree is required
• 7+ years of experience in wholesale sales, account management, or rep group leadership

Skills

• Deep, established relationships across fashion lifestyle boutiques and independent specialty retail
• Demonstrated success owning a wholesale channel strategy end-to-end, including multi-year planning and executive reporting
• Track record of building a wholesale channel or door base from an early stage, including team and partner network design
• Established network of boutique owners/buyers that can be activated to open new doors quickly
• Strong working knowledge of independent sales rep networks and rep groups that service the boutique channel
• Experience attending and sourcing partners at trade/market events (e.g., Dallas Market Center or similar regional markets)
• Strong commercial instincts; comfortable owning a revenue number, a door-count target, and the strategic plan to hit both
• Expertise in retail math, margin management, and Open-to-Buy (OTB) planning
• Working knowledge of wholesale systems, vendor portals, and retailer compliance requirements
• Executive presence and ability to represent wholesale strategy and performance credibly in front of senior leadership
• Ability to balance growth ambition with brand protection, including pricing integrity, channel fit, and positioning
• Excellent relationship management and negotiation skills, particularly in the relationship-first dynamics of boutique buying
• Comfort with ambiguity and building process/infrastructure where it doesn't yet exist
• Familiarity with premium/luxury-adjacent lifestyle brands and channel positioning considerations preferred
• Prior experience managing rep network preferred

Work Environment and Physical Demands

• Work is generally performed in a standard office environment
• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• Occasional adverse or hazardous conditions may exist when attending events

Benefits

• Health, Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes
• Other company perks

Pay

The salary range for this position is $98,000 - $142,000. Actual pay will be dependent on budget and experience; all salaried roles are eligible for bonus.