Director of Sales and Marketing

Core Responsibilities

• Manages the development of a strategic account plan for the demand generators in the market.
• Manages the property’s reactive and proactive sales efforts.
• Develops transient & group events book of business.
• Research market data or competitor’s sales strategies to identify ways to grow occupancy and RevPAR.
• Facilitate sales strategy meetings to provide input on weekly and overall sales strategy.
• Suggest and implement innovative marketing ideas and develop strategies to continue growing market share.
• Serves as the primary sales contact for the customers, General Manager, and property leaders.
• Participate in sales calls with the Revenue manager, General Manager and Director of Finance.
• Identify public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
• Serves as the primary liaison for crisis communications.
• Execute and support all aspects of the business booked (i.e., generating proposals, writing contracts, customers communications and correspondence).
• Collaborate and work closely with departmental leaders to monitor effective resolution of guests’ issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other stakeholders.
• Maintain successful performance by increasing revenues, controlling expenses, and providing ROI.
• Implement the Sales & Marketing strategy and focus on building long-term, value-based customer relationships that ensure the achievement of the sales objectives.
• Collaborate and work closely with the Public Relations executive to ensure the Sales & Marketing and the PR strategy are aligned.

Strategic Sales Planning

• Develop and implement the hotel’s annual sales and marketing plan aligned with overall business objectives.
• Identify target markets (corporate, leisure, group, and event segments) and design strategies to attract and retain them.
• Forecast revenue and occupancy trends to guide pricing and promotional decisions.

Revenue Generation and Business Development

• Build and maintain relationships with key corporate clients, travel agencies, and event planners.
• Negotiate contracts and close deals for group bookings, corporate accounts, and long-term partnerships.
• Collaborate with the Revenue Manager to optimize room rates and maximize RevPAR (Revenue per Available Room).

Brand Marketing & Strategy

• Develop and execute an integrated PR, social media, and marketing communications strategy aligned with the hotel’s business objectives.
• Curate and manage the hotel’s premium digital brand image, ensuring consistency across all owned and earned channels.
• Act as a strategic advisor to senior leadership on brand positioning, reputation management, and communications planning.
• Source, support, and help secure key and marquee social events, leveraging the hotel’s brand, media reach, and partnerships to drive high-profile visibility and demand.
• Work with marketing teams to create campaigns that highlight the hotel’s unique offerings and boutique identity.
• Represent the hotel at trade shows, networking events, and local tourism boards to enhance visibility.

Content, Digital & Media Management

• Directly supervise the daily work and performance of a Social Media Coordinator and the Graphic Designer Manager.
• Monitor the creative content and storytelling strategy across websites, apps, OTAs, social media, and other digital platforms to drive engagement and brand affinity.
• Oversee the hotel’s digital content ecosystem, defining KPIs, monitoring performance, tracking ROI, and optimizing channel effectiveness.
• Oversee digital marketing efforts, including social media presence, online travel agency listings, and website content.
• Oversee the brand imagery and visual assets, including photography, videography, print collateral, and publications, in line with luxury standards.

Media, Influencer, Events & Reputation Management

• Build and maintain strong relationships with local, regional, and international media and luxury travel influencers.
• Lead media relations activities including story pitching, media visits, fam trips, partnerships, photo shoots, and hosted experiences.
• Foster effective collaboration between the Sales and Events teams to attract, assist in closing, and promote high-profile social, lifestyle, and cultural events, positioning the hotel as a preferred destination.
• Oversee internal and external communications, manage media enquiries, and support social PR initiatives.
• Proactively monitor public sentiment, online reviews, and social conversations, leading issues and crisis communications when required.

Collaboration, Analytics & Performance

• Work cross-functionally with Operations, Sales, Revenue Management, Events, social media and Graphic design teams to support campaigns, launches, and promotional initiatives.
• Manage marketing and PR budgets, ensuring effective allocation of resources and measurable return on investment.
• Utilize digital analytics and media monitoring tools to evaluate campaign performance, report insights, and drive data-led decision-making.
• Cook up with the front office, events, and F&B departments to ensure seamless delivery of guest experiences.
• Communicate client preferences and special requirements to relevant departments.
• Participate in weekly revenue and operations meetings to align sales strategies with service execution.

Event & Operational Involvement

• The Director Of Sales & Marketing Will Collaborate With The Special Events Team And Will Monitor The Successful Customer Experience By Overseeing high-profile weddings or corporate events.
• Supporting large group check-ins.
• Being present for VIP arrivals.
• Cooking with the operations teams.
• Building relationships / Leadership.

Reporting and Analysis

• Prepare detailed sales reports, market analyses, and performance summaries for senior management.
• Monitor competitor activities and adjust strategies accordingly.
• Track ROI on marketing initiatives and adjust budgets based on performance.