Director of Sales and Marketing

About the Opportunity

This is a high-impact sales leadership role at Solera’s flagship Trulee Evanston community. The Director of Sales & Marketing will manage two sales team members while also carrying a direct sales role, supporting a high-occupancy community with continued growth runway in the Chicago market, including Aurora and Foundry Park. We are seeking a top-performing sales leader with 5+ years of proven senior housing sales experience and a track record of driving occupancy, referrals, and move-ins.

Responsibilities

• Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy
• Generate and convert qualified inquiries, referrals, tours, and move-ins
• Utilize Solera sales methodologies to achieve targeted closing ratios
• Track, analyze, and report sales performance and conversion metrics
• Respond promptly to all inquiries and ensure consistent follow-up
• Maintain accurate lead and activity tracking within the CRM
• Measure referral source effectiveness and adjust outreach strategies accordingly
• Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners
• Achieve and maintain weekly outreach and referral contact goals
• Attend networking events and represent the community professionally in the local market
• Ensure model, respite, and rent-ready rooms are tour-ready at all times
• Conduct daily walk-throughs to ensure the community presents at its best
• Partner with leadership on staging and presentation of model spaces
• Complete weekly marketing and occupancy reports
• Develop Competitive Market Analyses at least twice annually
• Partner with the Home Office team on advertising, branding, and public relations initiatives
• Support social media and local marketing efforts
• Partner closely with the Executive Director to align sales strategy with operational goals
• Participate in stand-up meetings and cross-department collaboration
• Assist with special events, open houses, and community programs

Qualifications

• Bachelor’s degree preferred or equivalent combination of education and experience
• 5+ years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estate
• Proven track record of meeting or exceeding occupancy or revenue goals
• Strong verbal and written communication skills; comfortable presenting to individuals and groups
• Commitment to exceptional customer service
• Proficiency with CRM systems and basic office technology
• Valid driver’s license and reliable transportation

Ideal Candidate

• Approaches the role with an entrepreneurial, ownership mindset
• Is motivated by exceeding sales and occupancy goals
• Builds trust with families through empathy, professionalism, and follow-through
• Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends
• Demonstrates integrity, accountability, and strong leadership presence

Benefits

• A growing company with opportunities for career advancement
• Immediate pay access — no more waiting for payday
• Tuition reimbursement to support your professional growth
• Comprehensive medical benefits with discounted gym memberships
• Dental, vision, life, and disability insurance