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Jobs · Business Development · California

Director of Sales and Marketing

Pyramid Global Hospitality · Berkeley, CA · 1 wk ago
Business Development$185k/yrFull-time

About the role

Residence Inn Berkeley is seeking a dynamic, strategic, and results-oriented Director of Sales & Marketing to lead all commercial efforts for the hotel.

Responsibilities

  • Develop and execute annual sales and marketing plans aligned with hotel revenue objectives.

  • Drive RevPAR, ADR, occupancy, and market share growth.

  • Identify emerging business opportunities and market trends.

  • Partner with Revenue Management to optimize pricing, inventory, and segmentation strategies.

  • Analyze STAR reports, demand forecasts, pace reports, and competitive intelligence.

  • Lead all proactive and reactive sales efforts.

  • Maintain a strong personal sales presence with key corporate accounts and local organizations.

  • Generate new business through prospecting, networking, and community engagement.

  • Manage account production and market penetration strategies.

  • Build relationships with Marriott Global Sales Organization (GSO), CVBs, universities, and major employers.

  • Execute hotel marketing initiatives consistent with Marriott brand standards.

  • Partner with digital marketing teams to maximize online visibility and direct bookings.

  • Oversee promotional campaigns, public relations efforts, and local partnerships.

  • Maintain an active presence within the Berkeley business community.

  • Recruit, coach, mentor, and develop the Sales team.

  • Foster a high-performance culture focused on accountability and collaboration.

  • Conduct regular performance reviews and sales strategy meetings.

  • Ensure achievement of individual and team sales goals.

  • Prepare annual sales budgets and forecasts.

  • Monitor production, pace, and profitability.

  • Manage departmental expenses within budget.

  • Deliver accurate revenue forecasts and business updates to hotel leadership.

  • Work closely with Operations to ensure seamless execution of group and extended-stay business.

  • Partner with Finance on forecasting and budgeting.

  • Collaborate with Revenue Management on demand strategies.

  • Support Marriott brand initiatives and commercial programs.

Requirements

  • Bachelor's degree in Hospitality, Business, Marketing, or related field (or equivalent experience).

  • 5+ years of progressive hotel sales leadership experience.

  • Minimum 2 years as a Director of Sales or Director of Sales & Marketing.

  • Marriott brand experience preferred.

  • Strong knowledge of extended stay hotel sales strategies.

  • Experience with Marriott systems including CI/TY, MGS, Marriott Digital Services, and Salesforce preferred.

  • Proven success exceeding revenue goals.

  • Excellent negotiation, communication, and presentation skills.

  • Strong financial acumen and forecasting ability.

Qualifications

  • Must be able to work flexible hours, including evenings and weekends.

  • Must have a valid driver's license and reliable transportation.

  • Must be able to lift up to 50 pounds.

  • Must be able to pass a background check.

Skills

  • Strategic thinking and planning.

  • Strong interpersonal and communication skills.

  • Ability to manage multiple priorities and deadlines.

  • Proficiency in Microsoft Office Suite.

  • Knowledge of hotel operations and revenue management systems.

  • Experience with CRM software.

Benefits

Comprehensive benefits package including health insurance, retirement savings plan, paid time off, and more.

Pay

$185,000 - $200,000

Schedule

Full-time position with flexible hours, including evenings and weekends.

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