Director of Sales and Marketing

JOB DUTIES

• Actively generating prospects through calls and visits to discharge planners, social service workers, local businesses, physician offices, and other referral sources.
• Developing new referral sources.
• Conducting promotional and educational events to engage both potential clients and referral sources.
• Maintaining solid knowledge of the San Antonio marketplace and competitors.
• Providing information to prospects via telephone while encouraging in-person tours to assist prospective residents in making a decision that fits their needs.
• Following up conscientiously on inquiries and referrals.
• Completing all tasks related to move-ins: arranging for pre-admission assessment, completion of leases and other admission paperwork, ensuring selection of attending physician, assisting with room selection and arrangement decisions, requesting make-ready service from the maintenance department, notifying staff of move-in time, etc.
• Entering lead management and sales data into an electronic database.
• Producing weekly/monthly occupancy and sales reports and supplying other information when requested.
• Working collaboratively with other Franklin Park marketing directors and the regional community relations director on marketing initiatives for the San Antonio area.
• Serving as manager on duty as assigned.

EXPERIENCE AND QUALIFICATIONS

• Proven sales track record: effective selling and closing skills.
• At least 2 years of experience in senior housing.
• Ability to communicate and work effectively with highly diverse stakeholders: health care professionals, entry-level as well as executive staff, family members under stress, residents with dementia, etc. Must be equally comfortable in a large group and 1:1 interactions. Above all, must generate a warm, friendly, and caring first impression.
• Experience using Microsoft Office suite and electronic CRM database, preferably Sherpa.
• Available to work evenings and weekends, and extended days as needed.