Director of Sales and Marketing

Additional Information

This hotel is owned and operated by an independent franchisee, Spire Hospitality. The franchisee is a separate company and a separate employer from Marriott International, Inc. If you accept a position at this hotel, you will be employed by a franchisee and not by Marriott International, Inc.

About the Role

We are looking for a visionary Director of Sales & Marketing to lead the charge in Burbank! We are looking for a hunter! Seeking a dynamic and results-driven individual to join our team. This position is key to driving revenue growth and ensuring the success of our sales and marketing efforts.

Responsibilities

• Develop, implement, and monitor annual business plans, sales strategies, and marketing budgets to achieve or exceed revenue goals.
• Analyze competitive sets, market trends, and pricing strategies (STAR reports, Agency360, etc.) to identify growth opportunities and optimize RevPAR and TrevPAR.
• Direct the proactive solicitation of new business across key segments (Corporate Transient, Group, Entertainment, SMERF, and Leisure).
• Collaborate closely with the Revenue Management team to optimize pricing, inventory, and distribution channels.
• Oversee the property’s overarching marketing strategy, including digital marketing, social media presence, public relations, and e-commerce initiatives.
• Ensure all localized marketing materials, collateral, and promotional campaigns align with corporate brand standards and resonate with the Los Angeles market.
• Manage relationships with external PR, advertising, and digital marketing agencies.
• Recruit, train, mentor, and evaluate a high-performing sales and catering team.
• Establish clear performance metrics, KPIs, and booking goals for all sales managers, holding the team accountable through regular coaching and performance reviews.

Requirements

The ideal candidate will have:

• A proven track record of success in sales and marketing within the hospitality industry.
• Experience in developing and executing comprehensive sales and marketing strategies.
• Strong leadership skills and the ability to motivate and develop a high-performing team.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Knowledge of hotel operations and revenue management principles.
• Experience with digital marketing and social media platforms.
• Understanding of local market trends and consumer behavior.

Qualifications

The successful candidate must have:

• A bachelor's degree in Business Administration, Marketing, Hotel Management, or a related field.
• At least 10 years of relevant experience in sales and marketing, preferably in the hospitality industry.
• Proven ability to drive revenue growth and improve market share.
• Experience managing a team of sales professionals.
• Strong analytical and problem-solving skills.
• Excellent organizational and time management skills.

Skills

The following skills are essential for this role:

• Strategic thinking and planning.
• Effective communication and negotiation skills.
• Ability to work under pressure and meet deadlines.
• Proficiency in Microsoft Office Suite.
• Knowledge of hotel operations and revenue management principles.
• Experience with digital marketing and social media platforms.
• Understanding of local market trends and consumer behavior.

Benefits

• Comprehensive full-time benefits package consisting of EARLY PAY OR EARNED WAGE ACCESS, medical, dental, vision, pet discount program, identity theft protection, pre-paid legal support, flexible spending accounts, matched 401K, life, critical accident or illness, short- & long-term disability, paid time off, wellness programs, wonderful hotel discounts, and much more.

Pay

$165,000 USD annually.

Schedule

Full-Time, Exempt.