Director of Sales and Marketing

What You'll Do

• Drive Sales & Occupancy Growth
• Develop and execute sales and marketing strategies to achieve occupancy, revenue, and retention goals.
• Manage the full sales cycle, including inquiries, tours, follow-ups, home visits, and move-in coordination.
• Track leads, conversions, and pipeline trends to ensure a strong and sustainable occupancy plan.
• Build Strong Relationships
• Serve as the main point of contact for prospective residents and families—understanding their needs and guiding them through the decision-making process.
• Establish and maintain partnerships with hospitals, clinics, case managers, senior centers, and other referral sources.
• Participate in community outreach, networking events, and professional organizations to elevate our brand.
• Lead Community Marketing Efforts
• Plan and host community events, open houses, and outreach activities to promote engagement and generate new leads.
• Collaborate with the Executive Director and corporate Marketing team on digital campaigns, printed materials, and promotional strategies.
• Maintain an active presence on social media channels, ensuring content reflects our mission, values, and vibrancy.
• Partner Across Departments
• Work closely with nursing, life enrichment, and operations teams to ensure a seamless move-in experience.
• Participate in care plan discussions, team huddles, and resident engagement activities to remain connected to community life.
• Provide accurate and timely reporting to leadership regarding occupancy, trends, and census needs.
• Create Exceptional Customer Experiences
• Ensure every prospective resident and family member feels heard, supported, and valued throughout their journey.
• Promote a culture of hospitality, responsiveness, and proactive communication.
• Support initiatives that enhance resident satisfaction and long-term retention.

What You Bring to the Table

• Education & Background
• Bachelor’s degree in marketing, business, communications, or related field preferred.
• Experience in senior living, healthcare, hospitality, real estate, or relationship-based sales strongly preferred.
• Sales & Leadership Experience
• Proven success in sales roles with measurable results (occupancy, revenue, or pipeline growth).
• Ability to build and maintain relationships with families, residents, and referral partners.
• Strong presentation, negotiation, and follow-up skills.
• Skills & Competencies
• Knowledge of CRM systems (e.g., Yardi, Sherpa, Enquire) or ability to learn quickly.
• Powerful interpersonal and communication abilities—both written and verbal.
• Highly organized; able to manage multiple priorities in a fast-paced environment.
• Professional Traits
• Empathy and genuine passion for serving older adults.
• Creativity in organizing events and generating leads.
• Solutions-focused, resilient, and motivated by achieving goals.
• A strong team player who exemplifies our mission and values.

Perks & Benefits

• Competitive salary + performance-based bonus potential
• Generous paid time off
• Health, dental & vision insurance for qualifying team members
• 401(k) with employer match
• Ongoing professional development & career growth opportunities
• A supportive, mission-driven team that values your impact every day

About the Role

Morning Star Village is an Equal Opportunity Employer.