Director of Sales and Marketing
CUSA, LLC · Tuscaloosa, AL · 1 mo ago
Business DevelopmentFull-time
Position Summary
The Director of Sales will be responsible for developing and implementing sales strategies to drive occupancy, increase market share, and grow revenue. This role requires a proactive, hands-on professional who thrives on relationship building, prospecting new business, and delivering measurable results.
Key Responsibilities
- Develop and execute a comprehensive sales plan to achieve room revenue and market share goals.
- Prospect, negotiate, and close new business across corporate, group, and leisure segments.
- Build and maintain strong relationships with clients, community partners, and local organizations.
- Conduct property tours, presentations, and client entertainment to showcase the hotel.
- Monitor and analyze market trends, competitor performance, and demand generators.
- Collaborate with the General Manager and Revenue Management team to optimize pricing and inventory.
- Maintain accurate records in the hotel's sales and catering system.
- Represent the hotel at networking events, trade shows, and industry conferences.
- Provide weekly and monthly sales activity reports to ownership and management.
Qualifications
- Minimum 2–3 years of hotel sales experience (limited-service or select-service preferred).
- Strong knowledge of local market dynamics and competitive hotel landscape.
- Proven track record of meeting or exceeding sales and revenue goals.
- Excellent communication, negotiation, and presentation skills.
- Highly organized, detail-oriented, and able to manage multiple priorities.
- Proficient in Microsoft Office and hotel sales systems.
- Courtyard by Marriott/Marriott brand experience is a plus.
Benefits
- Competitive base salary plus performance-based incentive plan.
- Marriott hotel travel discounts.
- Career development opportunities with a growing hotel management company.
Pay
Competitive base salary plus performance-based incentive plan.
Schedule
N/A