Director of Sales and Marketing
Position Overview
The Director of Sales & Marketing (DOSM) is responsible for leading the overall commercial strategy for The Belgrove Resort & Spa, a distinctive Autograph Collection hotel within the Marriott portfolio.
Key Responsibilities
- Lead all sales and marketing efforts with a strong focus on group, luxury leisure, corporate retreat, and social event demand, aligned with Autograph Collection brand standards and Marriott commercial strategies.
- Develop and execute a comprehensive Sales & Marketing Business Plan aligned with revenue goals, Autograph Collection positioning, and ownership objectives.
- Drive direct sales efforts utilizing Marriott global sales resources, CI/TY, and Bonvoy channels, alongside proactive prospecting, client engagement, and industry participation.
- Build and strengthen relationships with Marriott Global Sales, luxury travel advisors, and key feeder markets while expanding new business opportunities.
- Strategically manage key accounts across corporate, association, SMERF, and high-end leisure segments, with an emphasis on long-term revenue growth.
- Partner closely with Revenue Management to optimize pricing, segmentation, and channel mix, leveraging Marriott systems and distribution strategies.
- Lead, mentor, and inspire the sales and marketing team, fostering a high-performance culture rooted in accountability, collaboration, and service excellence.
- Oversee marketing initiatives that balance Autograph Collection brand identity with localized storytelling, including digital strategy, social media, partnerships, and public relations.
- Cultivate relationships within the local and regional community, including destination organizations, corporate partners, and luxury travel networks.
- Prepare and present accurate forecasts, reporting, and performance analysis to ownership, executive leadership, and Marriott stakeholders.
- Serve as an active member of the Executive Committee, contributing to overall resort strategy, guest experience innovation, and culture leadership.
Job Qualifications
- Bachelor’s degree preferred in Hospitality Management, Business, Marketing, or a related field.
- Minimum of 5+ years of progressive hotel/resort sales experience, with at least 2+ years in a DOSM/DOS leadership role within a full-service, lifestyle, or luxury property.
- Marialy experience strongly preferred, including proficiency in CI/TY and familiarity with Marriott sales, revenue, and distribution systems.
- Proven success driving group, leisure, and high-end transient revenue in competitive resort or destination markets.
- Strong background in direct selling, strategic account development, and leveraging Marriott channel strategies.
- Exceptional communication and negotiation skills, with the ability to influence ownership, brand stakeholders, and high-value clients.
- A dynamic, entrepreneurial leader who thrives in a fast-paced, performance-driven luxury resort environment.
- Experience in resort, spa, or wellness-driven properties is highly preferred.
- Florida market experience highly preferred.
Benefits
- Medical, Dental, Vision, Supplemental Insurance
- Life Insurance
- 401K
- PTO
- Holiday Pay
- Hotel Discounts
Company Information
The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today’s traveler a range of unique experiences suited to their individual sense of style and adventure.
All Autograph Collection hotels look to attract The Individualist, the brand's target consumer. The Individualist is someone who uses travel as an opportunity to add to their personal narrative – in essence they are hand selecting our hotels whether for personal or corporate travel because it is much more than simply a place to rest.
In joining Autograph Collection, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.