Director of Programmatic Sales - DSPs & Digital Agencies

About the role

Director of Programmatic Sales – DSPs & Digital Agencies, Full-Time, Remote / Field-Based, Reports to CRO. Adams Outdoor Advertising is the largest independently owned out-of-home company in the United States, scaling its programmatic business. This ground‑floor opportunity focuses on shaping how omni‑channel buyers discover, test, and scale spend on Adams inventory. You'll get the resources and inventory of the largest independent operator in the category, paired with the speed and autonomy of a team that's still building its programmatic playbook — which means your fingerprints will be all over how this channel scales.

Responsibilities

• Build and work a target list of 150–200 omni‑channel DSPs and digital‑only agencies, prioritizing accounts with the fastest path to activation.
• Generate net‑new programmatic revenue through proactive outreach, platform partnerships, and consistent in‑market presence.
• Educate buying teams on Adams' programmatic inventory, deal types, and measurement capabilities — often the first real conversation a buyer has about DOOH.
• Build and nurture relationships with platform and DSP partner teams to unlock preferred access, co‑marketing, and demand‑side momentum.
• Craft proposals and pitch materials that translate Adams' footprint and data into a story that wins budget.
• Partner closely with Ad Ops on deal curation, PMP setup, creative specs, and campaign troubleshooting.
• Maintain a clean, current pipeline in CRM and report honestly on activity, forecast, and market signal.
• Represent Adams Outdoor at industry events, platform meetups, and trade shows as a face of the programmatic business.
• Serve as the programmatic sales expert for Adams Outdoor and work with the National Agency team to develop programmatic opportunities within the traditional out‑of‑home media agency landscape.
• Work with Marketing to refine sales material and the programmatic story for DSP and Digital Agency buyers.
• Collaborate with digital and programmatic operations to support connectivity and data requirements of digital buyers.

Requirements

• 3–5 years of sales experience at a DSP, SSP, or programmatic media company, with real fluency across platforms like Vistar, The Trade Desk, DV360, and Amazon DSP.
• A genuine hunter mentality — comfortable building pipeline from scratch and closing without a long runway of inbound leads.
• Working knowledge of attribution, measurement, and how to tell a data story that actually moves a buyer.
• Prior OOH or DOOH experience is a strong plus, but not a dealbreaker if programmatic chops are sharp.
• Sharp written and verbal communication — able to explain a newer channel to buyers who've never planned it before.
• Organized, self‑directed, and comfortable owning your calendar and your numbers.