Director of Product MarketingNew Washington D.C, Sarasota, Miami, New York City, Toronto(ON), Remote

Responsibilities

• Own end-to-end go-to-market strategy for key products, including Wallet, Rumble Studio, and Rumble Ad Center, from market assessment through launch and lifecycle optimization.
• Define clear, differentiated positioning and messaging that drives adoption and positions Rumble competitively within media, creator, and fintech ecosystems.
• Lead major product launches and releases, coordinating cross-functional efforts and ensuring strong execution from planning through post-launch analysis.
• Partner closely with Product, Consumer Marketing, and Business Intelligence to align on strategy, identify growth opportunities, and increase product adoption.
• Conduct market research and competitive analysis, translating insights into actionable recommendations that influence product direction and go-to-market plans.
• Influence product roadmaps by bringing a strong market and customer perspective into prioritization and feature development discussions.
• Build and scale sales enablement materials, including pitch decks, one-pagers, demos, FAQs, and case studies, to support pipeline growth and conversion.
• Collaborate with Demand Generation and Brand teams to develop integrated campaigns that align with product narratives and drive measurable outcomes.
• Define and track key performance indicators such as adoption, engagement, win rates, and pipeline contribution, using data to refine strategy.
• Serve as a subject matter expert in external-facing settings, including customer meetings, events, and partner discussions.
• Lead, mentor, and develop a growing product marketing team, including direct management of team members, fostering accountability and high performance.

Qualifications

• 10+ years of experience in product marketing or related roles, with significant experience in SaaS, fintech, or technology-driven environments.
• 5+ years of experience leading and developing high-performing product marketing or cross-functional teams.
• Proven track record of building and executing successful go-to-market strategies that drive measurable adoption and revenue growth.
• Strong ability to translate complex technical products into clear, compelling messaging for multiple audiences.
• Deep understanding of market dynamics, particularly within media, creator platforms, or fintech ecosystems.
• Experience partnering closely with Product, Sales, Marketing, and Analytics teams in fast-paced, high-growth environments.
• Strong analytical skills, with the ability to use data and insights to inform positioning, pricing, and go-to-market strategy.
• Excellent communication and presentation skills, with comfort engaging executive stakeholders and external audiences.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.

Core Competencies

• Strategic thinker who can connect product capabilities to market opportunities and business outcomes.
• Customer-centric mindset with a strong understanding of user needs and behaviors.
• Ability to influence cross-functional teams without direct authority and drive alignment across stakeholders.
• Results-oriented with strong ownership over metrics and performance outcomes.
• Leadership style that builds trust, develops talent, and scales teams effectively.