Director of Product - Ads and Core Experience (Remote - United States)

About the role

The Director of Product Management will lead product strategy and execution for monetization and core experience at Yelp. Key responsibilities include overseeing ad products, the ad platform, business pages, and search results pages, setting long-term vision, strategy, and roadmap, and balancing monetization with user experience.

Responsibilities

• Set the long-term vision, strategy, and roadmap for ad products, business page, and search experience - aligned with company revenue and consumer experience goals.
• Lead and develop PMs; build strong partnerships with engineering, design, data science, and revenue teams to ensure effective delivery, resourcing, and cross-org alignment.
• Prioritize product investments across competing roadmaps with clear business cases - balancing short-term revenue, long-term user trust, and execution risks.
• Drive improvements to sponsored results, ad delivery and reporting, creative optimization, and ad load/placement strategy in close collaboration with Ads auction and bidding teams.
• Raise performance and engagement on business pages; enhance how ads and organic results work together on the SERP (with Adaptive SERP and relevance partners).
• Build trusted partnerships with Search Quality, Yelp Assistant, and Ads/ML teams where consumer entry points, monetization, and relevance intersect.
• Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values.

Requirements

• You are a thoughtful, strategic product leader.
• You plan 12-24 months out, mentoring and developing PMs into better product thinkers, and empowering your team to succeed autonomously.
• You bring deep, hands on experience with advertising products — not just familiarity, but the kind of understanding that comes from having lived the trade-offs.
• You understand how auction mechanics affect the consumer experience.
• You understand why advertiser controls matter and where they create unintended consequences.
• You’ve navigated the tension between short-term revenue optimization and long-term user trust, and you have strong instincts about where to draw the line.
• You care deeply about design and user experience and not just whether ads perform, but whether they belong on the page.
• You have a track record of shipping ad products that feel native and raise the bar for visual and interaction quality.
• You’re experienced with revenue-generating products backed by clear business metrics, and you actively collaborate with finance and revenue partners.
• You have proven ability to lead large cross-functional initiatives across engineering, design, data science, and go-to-market and communicate effectively at the executive level.
• You have familiarity with consumer marketplaces or local discovery and how search UX and ads interact with organic results is strongly preferred.
• You have a track record of building and developing PM teams and encourage continuous learning and knowledge seeking.

Qualifications

• A Bachelor’s Degree or an equivalent work experience is required.

Skills

• Thoughtful, strategic product leadership
• Experience with advertising products
• Understanding of auction mechanics and advertiser controls
• Ability to balance short-term revenue and long-term user trust
• Deep understanding of design and user experience
• Experience with revenue-generating products
• Strong cross-functional leadership skills
• Familiarity with consumer marketplaces and local discovery

Benefits

At Yelp, we offer a competitive compensation range, including base salary, bonus, restricted stock units, and benefits. The opportunity is fully remote in all locations across the US. We are committed to providing reasonable accommodations for individuals with disabilities and consider qualified candidates with arrest and conviction records, consistent with applicable law.