Director of Product Marketing - USA

About the role

As the Director of Product Marketing at Storyblok, you'll shape how we position, launch, and grow our product in the market—particularly in the US, UK, and EMEA. This senior, hands‑on role translates complex technical capability into compelling, credible narratives, working closely with engineers and executives. You’ll own the connective tissue between Product, Engineering, Sales, and Marketing, guiding a talented team focused on sales enablement, website conversion, feature adoption, and market positioning with industry analysts and customer review platforms. Your mission is to enable Storyblok to win in the market by clearly articulating our value, differentiation, and future direction.

Responsibilities

• Own and evolve our core messaging and differentiated value proposition across all audiences (developers, marketers, partners, enterprise buyers), setting the strategic framework the wider team executes against
• Direct ongoing customer, market, and competitive research programs to ensure messaging stays relevant, differentiated, and current
• Set the standard for translating product capabilities and roadmap into solution‑oriented, benefits‑led messaging that resonates across the buyer journey
• Ensure messaging consistency and governance across all channels — website, campaigns, sales assets, analyst briefings, and customer communications
• Own GTM strategy for major product and feature launches, driving alignment across Product, Growth, Sales, Customer Success, and Content leadership
• Define phased rollout strategies that drive awareness, adoption, and revenue impact across key customer segments
• Set the standard for launch toolkits — messaging frameworks, FAQs, competitive positioning, product one‑pagers, internal training — and build the team capability to produce them at scale
• Establish the measurement framework for launch performance and adoption, using it to continuously improve release execution
• Build a structured sales playbook program aligned to product capabilities, customer pain points, and vertical use cases
• Equip revenue teams with high‑impact content (battlecards, ROI calculators, solution briefs, demo scripts, objection handling)
• Partner directly with Sales Leadership on rep onboarding, conversion effectiveness, and keeping messaging aligned to evolving sales motions
• Use sales performance data, win/