Director of Product, Engagement, AI Native

Responsibilities

• Own the member engagement strategy and roadmap across multiple platforms
• Drive growth in member engagement through high-impact initiatives
• Establish metrics to measure engagement effectiveness and prioritize projects
• Collaborate with Growth teams to enhance member acquisition and retention
• Influence other product teams as a senior peer to boost engagement infrastructure
• Conduct experiments to validate strategies and guide longer-term initiatives
• Oversee the member experience from onboarding to engagement features
• Utilize AI tools to optimize product management processes

Qualifications

• 10+ years in consumer product management driving engagement and growth at scale
• Track record of setting strategic direction at the director level
• Versatile skillset across engagement strategy, user experience, and growth partnership
• Experience with activation, virality, and onboarding strategies
• Strong experimentation design skills across different scales
• Proven ability to lead cross-functional teams effectively
• AI-native mindset and experience
• Exceptional communication with storytelling prowess
• Deep understanding of family dynamics and relationships

Benefits

• Competitive pay and benefits
• Comprehensive insurance plans fully covered for employees
• 401(k) matching program
• Mental wellness support and EAP services
• Flexible PTO with additional company-wide days off