Product Director, AI Products

About R/GA

In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures and IP practices. We like change, and like to navigate our clients through it too. Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology and culture.

About The Role

As the Product Director of AI Products, you will run the productization process across our portfolio, working side-by-side with our Tech Director and AI Engineers on our first product bets and those that follow. You will join AI Products (AIP), the engineering-led, small-by-design team building R/GA's next chapter by shifting our business from service-as-labor to service-as-software. This is a true product role inside a productization studio where you will own product strategy, scoping, validation, and the discipline of shipping reusable assets that travel across clients.

• You will ensure every bet ships as a real product with a clear thesis, an identified buyer, a sales-ready demo, and the rhythm to ship, sell, or sunset on time.

The Ideal Person

• Is a high-agency operator who fills in gaps without requiring a formalized process and brings rigor without bureaucracy.
• Rigorous about product management, including problem definition, sequencing, and metrics, while remaining deeply fluent in AI capabilities, limitations, and future bets.
• Is a technically minded, T-shaped individual with a track record of building long-term AI products that have shipped, sold, and lasted, rather than just demos.

Experience and Skills

• Has 7+ years of product management experience, with 3+ years focused on AI-powered or technically complex products.
• Strong technical fluency, including the ability to read code, push back on architecture, and write a credible PRD for an AI system.
• Fluency in agent-driven workflows with the ability to direct AI agents to build prototypes and working artifacts independently.
• Demonstrated zero-to-one experience, ideally inside an agency, studio, consultancy, or startup.
• Excellent written communication skills across PRDs, decks, sales artifacts, and executive updates that make complex products easy to understand and easy to sell.
• The comfort and confidence to present to senior clients and internal stakeholders, including the C-suite.

Bonus Points

• If you have prior product work on generative interfaces, agent platforms, brand systems, or AI tooling.
• If you have experience packaging consulting or services work into repeatable products.
• If you have a background working alongside designers and creative teams in agency environments.
• If you have published thinking on AI product management, evaluation, or productization.

Location and Work Model

This role is based in NYC. Candidates must be located in the tri-state area (NY, NJ, or CT) or willing to relocate. This position offers a hybrid work model, with regular in-person collaboration, team / client workshops.

Hiring Range

The hiring range for this position is $180,000 to $220,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees).