Product Director, AI Products

About the role

R/GA is a 40-year-old agency that has evolved from a film studio to an interactive advertising agency and now a product and marketing agency with diverse practices. We specialize in creating meaningful and memorable experiences across digital platforms and often blend the digital and real worlds.

Responsibilities

• Run the productization process across R/GA's portfolio, collaborating with the Tech Director and AI Engineers on product bets.
• Join AI Products (AIP), a small, tech-led team focusing on shifting R/GA's business from labor-based to software-based services.
• Own product strategy, scoping, validation, and the discipline of shipping reusable assets across clients.
• Ensure every product bet is shippable with a clear thesis, identified buyer, sales-ready demo, and a plan to ship, sell, or sunset.
• Define product strategy theses, target buyers, IP wedges, and ship-or-sunset criteria.
• Synthesize the narrative and lead the creation of product marketing assets, such as video content and PR materials.
• Conduct customer discovery with R/GA Client Leads, prospects, and pitch teams to validate assumptions and kill ineffective bets.
• Prototype, validate, and iterate using AI agents to build working artifacts independently.
• Partner with brand, marketing, PR, new business, and regional studios via short, scoped consulting moments.
• Build marketing decks, demo scripts, and pitch artifacts to enable Client Leads to sell products without hand-holding.
• Define and report on success metrics, building dashboards for tracking key performance indicators.
• Maintain a pipeline of productization candidates to manage the backlog.

Requirements

• A high-agency operator with the ability to fill in gaps without formal processes and maintain rigor without bureaucracy.
• A technically minded, T-shaped individual with a proven track record of building long-term AI products that have shipped, sold, and lasted.
• Strong technical fluency, including the ability to read code, push back on architecture, and write a credible PRD for an AI system.
• Fluency in agent-driven workflows and the ability to direct AI agents to build prototypes and working artifacts independently.
• Demonstrated zero-to-one experience, preferably within an agency, studio, consultancy, or startup.
• Excellent written communication skills across various formats, including PRDs, decks, sales artifacts, and executive updates.
• The comfort and confidence to present to senior clients and internal stakeholders, including the C-suite.

Bonus points

• Prior product work on generative interfaces, agent platforms, brand systems, or AI tooling.
• Experience packaging consulting or services work into repeatable products.
• A background working alongside designers and creative teams in agency environments.
• Published thinking on AI product management, evaluation, or productization.

Qualifications

• 7+ years of product management experience, with 3+ years focused on AI-powered or technically complex products.
• Location: Based in NYC, candidates must be located in the tri-state area (NY, NJ, or CT) or willing to relocate.
• Work Model: Hybrid work model with regular in-person collaboration and team/client workshops.
• Hiring Range: $180,000 to $220,000, depending on factors including current/former employee ranges, budgetary considerations, tenure, and qualifications.