Director of Personal Training & Fitness Development

What You'll Do

• Lead and grow a high-performing Personal Training department with a focus on member results, team development, and business growth
• Recruit, hire, onboard, mentor, and retain exceptional personal trainers
• Create systems that help new trainers quickly develop successful books of business
• Coach trainers in sales, client retention, programming, communication, and career development
• Develop and execute strategies to increase personal training participation, revenue, and member engagement
• Create innovative programming including transformation challenges, weight loss programs, specialty coaching, wellness initiatives, youth fitness, active aging, recovery programs, and seasonal events
• Design and grow small group training programs that deliver exceptional results while expanding revenue opportunities
• Identify emerging fitness trends and bring fresh ideas that keep our clubs innovative and relevant
• Collaborate with leaders across multiple clubs and businesses to develop programming, share best practices, and create scalable fitness initiatives
• Partner with membership, aquatics, group fitness, racquet sports, and other departments to create integrated member experiences
• Analyze department performance using key metrics and continually improve profitability, participation, and member satisfaction
• Foster a culture of excellence, accountability, innovation, and continuous improvement

Qualifications

• 7+ years of leadership experience in personal training, fitness management, or health club operations
• Demonstrated success growing personal training revenue and building high-performing teams
• Significant experience hiring, developing, and mentoring personal trainers
• Strong understanding of personal training business operations, sales strategies, and client retention
• Experience creating successful fitness programming and launching new initiatives
• Proven ability to lead organizational change and inspire teams
• Excellent leadership, communication, and relationship-building skills
• Entrepreneurial mindset with the ability to identify opportunities and execute ideas
• Current nationally recognized personal training certification
• Bachelor's degree in Exercise Science, Kinesiology, Business, or related field preferred
• Preferred Experience:
• Multi-club fitness leadership
• Premium health clubs or country clubs
• Fitness programming and product development
• Small group training strategy
• Weight loss and wellness program development
• Budget management and P&L responsibility
• Team leadership across multiple locations