Director of Performance Marketing & Growth

About Zinda Operating Group

Zinda Operating Group is building an AI-first marketing platform and managed-services operation for law firms. We combine performance marketing discipline with modern AI and automation to run acquisition at a level most legal marketing teams can't match. Zinda Law Group is our first major client, a real business with real marketing spend and real data. It's where we build and prove the model: better economics, faster iteration, and a system that actually works under live budget pressure. Once proven, this system expands, to other law firms, new practice areas, acquired companies, and partners. This is a foundational hire for that expansion, not a caretaker role for a single account.

The Role

We're hiring a Director of Performance Marketing & Growth to personally own paid acquisition performance for our flagship client, using AI and automation as the primary lever for scale, not headcount. This is a hands-on role. You will be in the accounts, in the data, and in the numbers — not just reviewing dashboards or managing an agency relationship. You'll be accountable for the results, and for building the playbook that lets this model expand beyond one client.

Responsibilities

• Own paid digital performance end-to-end, with primary focus on Google Search/PPC, across a significant and growing budget
• Drive core performance metrics: CPA, ROAS, acquisition cost, revenue, and own the outcomes, not just the reporting
• Scale paid acquisition volume while holding or improving unit economics, growth without degrading efficiency is the mandate
• Use AI and automation as your first additional resource before requesting additional headcount, agencies, or contractors
• Take accountability for SEO strategy and results in partnership with technical specialists, you don't need to be a technical SEO expert, but you own the outcome
• Build the operating model and playbook that lets this performance system extend to new practice areas, acquired companies, and partner firms
• Work directly with leadership to translate one proven account into a repeatable, expandable platform

Requirements

• Roughly 6–12 years of total experience, ideally at the Senior Manager or Director level, we're looking for someone still close to the work, not a career executive several steps removed from it
• A track record of personally managing $3M+ per year in paid digital spend
• Hands-on ownership of Google Search/PPC, not just agency oversight
• Direct, personal accountability for CPA, ROAS, acquisition cost, revenue, or similar performance metrics in past roles
• Demonstrated ability to scale paid acquisition while maintaining or improving economics
• Real, applied experience using AI or automation to improve marketing performance, not just familiarity with the concept
• Active, hands-on PPC work within the last 3 years
• A stable track record, we look closely at tenure patterns and want to understand the story behind any short stints
• Background in high-spend, direct-response environments is a strong plus: personal injury/legal marketing, home services, insurance, consumer finance, marketplaces, or performance agencies

What Success Looks Like

• Connects advertising spend directly to qualified cases and business outcomes.
• Moves quickly, tests continuously, and makes decisions using data.
• Reduces wasted spend and improves lead quality.
• Operates independently without relying on agencies or large teams.

Our Core Principles

• Excellence Always
• Only the Best
• Failure is Not an Option
• We All Take Out the Trash
• Run the Firm Like a Business