Director of Performance Marketing

What You’ll Do

• Build and scale ONE/SIZE’s growth engine across paid media and acquisition channels, driving profitable customer growth while protecting brand equity.
• Own the full-funnel performance marketing strategy across Paid Social (Meta, TikTok, YouTube), Paid Search (Google, Bing), Affiliate, Podcast, CTV/OTT, and emerging channels to drive efficient customer acquisition, revenue growth, and LTV.
• Develop and manage an integrated growth roadmap that connects upper funnel awareness, mid-funnel consideration, and lower funnel conversion, ensuring a cohesive experience across all key platforms.
• Plan, manage, and optimize multi-million dollar media budgets, balancing ROAS, CAC, LTV, contribution margin, and overall profitability while aligning with monthly, quarterly, and annual targets.
• Partner with Creative and Brand teams to develop performance-minded creative briefs and asset roadmaps that reflect ONE/SIZE’s brand voice while driving strong CTR, CVR, and ROAS.
• Translate performance insights into clear narratives and recommendations, providing regular reporting to senior leadership on channel performance, key learnings, and next-step strategies.
• Collaborate cross-functionally to ensure alignment on promotions, launches, landing page optimization, and lifecycle strategies that support acquisition and retention.
• Identify and validate new channels and partners, running structured pilots to test emerging platforms, retail media networks, and acquisition opportunities before scaling.
• Oversee agency and vendor relationships, ensuring clarity on goals, accountability on performance, and continuous improvement in execution and testing.
• Support retail and omnichannel initiatives by partnering with retail teams and key accounts to activate paid media, retail media networks, and localized performance campaigns that drive both ecommerce and in-store demand.
• Champion an experimentation and learning mindset within the growth organization, encouraging rapid iteration, intellectual honesty, and data-informed decision making.
• Regular attendance, collaboration across departments, and flexibility to support peak periods, key launches, and special initiatives are essential to success in this role.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, Economics, Data Science, Communications, or a related field is preferred.
• 8–10+ years of experience in performance marketing, acquisition, or growth roles, preferably within DTC ecommerce, beauty, fashion, wellness, or consumer brands.
• Experience managing and scaling large performance budgets across multiple channels with a focus on profitable growth.
• Deep, hands-on expertise in Paid Social and Paid Search, including Meta Ads, TikTok, Google Ads (Search, Shopping, YouTube), and related platforms.
• Strong understanding of growth metrics and unit economics, including CAC, ROAS, LTV, contribution margin, payback windows, and cohort performance.
• Proven experience building structured testing roadmaps across creative, bidding, targeting, and landing pages, and converting learnings into scalable programs.
• Strong analytical and quantitative skills, with proficiency in tools such as Excel, Triple Whale, Fospha, or similar analytics platforms, and ad platform reporting.
• Experience with attribution and measurement, including incrementality testing, lift studies, and working with analytics or data science partners on MMM and cross-channel performance insights.
• Demonstrated ability to translate data into clear strategies and compelling stories for senior leadership, including succinct performance recaps and strategic recommendations.
• Experience collaborating closely with Creative, Brand, CRM, Ecommerce, and Product to connect acquisition with onsite experience, lifecycle, and retention.
• Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver high-quality work in a fast-moving environment.