DirectJobHub
Jobs · Marketing · California

Director of Performance Marketing

High Scale · Los Angeles, CA · 4 mo ago
On-siteMarketing$80k–$100k/yrFull-time

About the role

We are High Scale—an agency focused on revolutionizing video advertising through data and innovation. Our mission is to help our clients grow exponentially by optimizing their ad spend.

Responsibilities

  • Own the growth engine: oversee media buying strategy for high-velocity DTC brands, manage aggressive monthly budgets, and maintain efficiency.

  • Shift focus from vanity metrics to Marketing Efficiency Ratio (MER) and Contribution Margin. Focus on real profit, not just platform-reported returns.

  • Architect scaling structures to 10x spend without increasing CPA. Implement rigorous A/B testing protocols for audiences, bid strategies, and landing pages.

  • Feed the creative loop: act as the "Truth Teller" to the Creative Department, identify winning creatives, and spot fatigue before it impacts performance.

  • Lead a team of Media Buyers, standardize the "High Scale Way" of media buying, and translate complex data into clear narratives for client performance reviews.

Requirements

  • The "Quant" Marketer: 7+ years of experience in paid social media buying (Meta/TikTok) or growth marketing leadership. Understands the spreadsheet relationships between CPM, CTR, CR, and CPA.

  • A High-Volume Scaler: Experience managing monthly ad spend in the 6-figure and 7-figure range. Comfortable with large budgets and able to structure accounts to leverage creative.

  • A Technical Operator: Familiarity with backend tools like iOS14+, CAPI integrations, and data triangulation methods such as Triple Whale and Northbeam.

Qualifications

  • Strong analytical skills: ability to interpret complex data and communicate insights clearly.

  • Proven track record of driving growth and ROI through strategic media buying and optimization.

  • Experience working with high-growth DTC brands and understanding their unique needs and challenges.

  • Excellent communication and leadership skills: able to motivate and guide a team while maintaining high standards.

Skills

  • Data analysis and interpretation: proficiency in tools like Google Analytics, CAPI, and third-party attribution platforms.

  • Technical proficiency: hands-on experience with backend tools and data management systems.

  • Strategic thinking: ability to develop and execute long-term growth strategies for clients.

  • Team management: experience leading and mentoring a team of media buyers.

Benefits

  • Competitive compensation: $80,000-100,000/year.

  • High-impact work: manage millions in ad spend for high-growth DTC brands.

  • Relentless innovation: work at the forefront of AI and creative performance.

  • Culture of scale: join a team that moves quickly, tests often, and celebrates successes.

Pay

$80,000-100,000/year.

Schedule

Full-time position.

Similar jobs