Director of Performance Creative

About the role

The Director of Performance Creative is a brand new role at Sundays For Dogs, built around three key metrics: ad volume, ad quality, and diversity of format, source, and audience cohort. This role acts as the executive producer for the company's creative engine, overseeing the creation, selection, and optimization of hundreds of ads per month.

Responsibilities

• Own the quarter’s two most important numbers: ad volume and ad quality – plus diversity of format, source, and cohort.
• Act as executive producer: review the flow of incoming creative from strategists, influencers, and agencies, and decide what gets uploaded to Meta.
• Use performance data to separate winners from losers, and feed those learnings back into the system in real time.
• Hire and lead a team of full-stack creative strategists – each concepting, shooting, and editing their own ads.
• Build out a dedicated editing bench so editing never becomes the bottleneck on output.
• Launch and grow the TikTok Ambassador Program by year-end, including hiring a dedicated TikTok manager.
• Manage relationships with outside creative and influencer agencies as a bridge while the owned creator network scales – with the long-term goal of owning the network, not renting it.

Requirements

• 8+ years in high-volume creative production, performance creative, or content operations – bonus points if you’ve done it in DTC or subscription.
• Experience running a decentralized creative model: sourcing and managing output from multiple creators, freelancers, or agencies at once, rather than directing a single creative point of view.
• A track record of building and scaling high-throughput creative teams – ideally people who can concept, shoot, and edit their own work.
• Real fluency with performance data (hook rate, CAC, ad performance) and the ability to use it, not just gut instinct, to decide what gets made and what gets cut.
• Experience with TikTok creator or ambassador programs, and an understanding of what it takes to build an owned creator network rather than rent one through an agency.
• Comfort managing outside agency relationships as part of a broader in-house strategy.
• A genuine appetite for volume – this role is about generating hundreds of assets and letting data decide, not producing a handful of hero campaigns.

Qualifications

• Proven track record of success in high-volume creative production, performance creative, or content operations.
• Experience in DTC or subscription marketing environments.
• Strong leadership skills and the ability to manage a team of creative strategists.
• Excellent communication and collaboration skills, both internally and with external partners.
• Ability to analyze and interpret performance data to inform creative decisions.
• Experience with TikTok creator or ambassador programs.
• Passion for building and scaling creative systems.

Skills

• Highly proficient in performance data analysis and decision-making based on data.
• Strong project management and organizational skills.
• Experience with creative production tools and platforms.
• Ability to manage and mentor a team of creatives.
• Understanding of TikTok platform and its creator ecosystem.

Benefits

• Competitive salary and benefits package.
• Flexible working arrangements to support a healthy work-life balance.
• Opportunities for career growth and development within a dynamic and innovative company.
• Collaborative and inclusive workplace culture.

Pay

• Competitive salary commensurate with experience and qualifications.

Schedule

• Full-time position with flexible working hours to accommodate remote work and team collaboration.