Director of Paid Media

Director of Paid Media

Global Leadership

• Lead and mentor a high-performing global team of paid media leaders
• Foster a culture of innovation, accountability, and continuous learning

Full-Funnel Strategy

• Design and execute sophisticated, multi-channel paid media roadmaps (Search, Social, Programmatic, ABM)
• Drive measurable pipeline for the Auth0 and Okta brands

Stakeholder Orchestration

• Act as a key partner to Sales, Product, and Finance
• Effectively communicate the impact of paid media on broader business objectives

AI & Innovation

• Lead the charge in integrating AI-driven tools and methodologies into media buying, creative optimization, and reporting workflows

Operational Excellence

• Build and refine scalable processes and frameworks for global consistency with regional nuances and agility

Budget & Vendor Management

• Oversee a significant global budget, maximizing ROI and leading strategic relationships with external agencies and platforms

Technical Integration

• Work closely with Marketing Ops and Analytics to ensure seamless tracking, attribution, and data integrity across the digital ecosystem

The ideal candidate is a Digital Expert who lives at the intersection of technology and creativity. They are AI-first, process-oriented, and possess the technical depth to navigate a complex B2B ecosystem.

Qualifications:

• 10+ years in Paid Digital Marketing with at least 8+ years of people management experience
• Proven track record in the B2B SaaS space, understanding long sales cycles and high-intent lead generation
• Deep technical knowledge of the paid media landscape, including advanced bid management, audience architecture, and attribution modeling
• Resourcefulness & Grit: Ability to navigate ambiguity, solve complex problems, and push through obstacles to deliver results
• Exceptional communication skills, translating complex digital strategies into compelling narratives for various roles across the organization
• An analytical rigor approach to decision-making, with experience in Looker, Tableau, Adobe Analytics, and advanced CRM workflows & integrations
• A continuous learner, curious about the latest AI breakthroughs and shifts in privacy regulations, and passionate about applying that knowledge

Location-specific Salary Range:

• California (excluding San Francisco Bay Area): $200,000 - $275,000 USD
• Canada: $161,000 CAD - $221,100 CAD

Additional Benefits:

• Equity (where applicable)
• Bonus
• Benefits including health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave)

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