Director of Paid Media

The Director of Paid Media will lead the development and execution of a comprehensive omnichannel paid media strategy designed to accelerate customer acquisition and business growth. This role will own performance marketing initiatives across multiple channels, manage significant budgets, and drive data-informed investment decisions.

Accountabilities

• Oversight of the complete paid media ecosystem, ensuring effective strategy, execution, optimization, and team development across acquisition channels.
• Own and execute the full-funnel, omnichannel paid media strategy across prospecting, retargeting, and retention initiatives.
• Manage performance marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), contribution margins, and revenue performance across digital commerce channels.
• Partner on budget planning, forecasting, pacing decisions, and resource allocation to maximize return on marketing investment.
• Identify and test new customer acquisition opportunities through emerging audiences, platforms, offers, and funnel strategies.
• Build and maintain strong relationships with advertising platforms, technology partners, and external vendors to leverage new opportunities, support, and innovation.
• Develop structured experimentation programs across creative assets, audiences, landing pages, and measurement approaches to continuously improve performance.
• Collaborate with creative and content teams to translate audience insights into effective platform-specific advertising strategies.
• Lead and grow the Paid Media team by hiring, mentoring, managing performance, and establishing operational standards and processes.
• Partner with Growth, Marketing, and Brand teams to improve attribution, tracking infrastructure, data quality, and measurement frameworks.
• Support additional strategic initiatives as needed, with occasional travel required on an as-needed basis.

Requirements

• The ideal candidate is a strategic and analytical paid media leader with proven experience scaling acquisition programs in fast-paced digital environments.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
• 5+ years of professional experience in eCommerce, with consumer packaged goods (CPG) experience strongly preferred.
• Demonstrated success developing and managing omnichannel paid media strategies.
• Previous people management and team leadership experience.
• Strong understanding of performance marketing metrics, budgeting, forecasting, and P&L-driven decision-making.
• Experience managing significant advertising budgets and optimizing spend based on business outcomes.
• Excellent proficiency with AI tools and the ability to integrate AI into workflows, automation, and decision-making processes.
• Strong analytical skills with intermediate to advanced Excel proficiency.
• Able to adapt quickly, solve complex problems, and innovate in a high-growth environment.
• Strong communication, collaboration, and stakeholder management skills.

Benefits

• Competitive salary range of $145,000-$165,000 USD annually, based on experience.
• Fully remote work environment.
• Flexible paid time off.
• Paid sick leave and paid holidays.
• Paid volunteer time off.
• Medical, dental, and vision insurance.
• Flexible Spending Account (FSA).
• Company-matched 401(k) contribution up to 4%.
• Eligibility for discretionary bonus opportunities.
• Employee and immediate-family product discounts after eligibility periods.
• Opportunity to contribute to a mission-driven, fast-growing organization with a collaborative culture.