Director of Paid Media
About the role
The Director of Paid Ads oversees the performance of the Paid Search and Paid Social practices across a portfolio of mid-market and enterprise clients. Google Ads is the primary revenue driver for most clients, requiring a deep understanding and mastery of the platform.
Responsibilities
Full accountability for Paid Search and Paid Social performance across all client accounts
KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution
Setting the standard for how paid media is planned, executed, reported, and improved at Intellibright
Defining what great paid media performance looks like at Intellibright, establishing frameworks for repeatable performance, and ensuring every dollar translates into qualified demand, pipeline, and revenue
Defining and implementing full-funnel paid media strategy aligned to business outcomes, not platform metrics
Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact
Ensuring cross-channel alignment with SEO to maximize total SERP visibility and demand capture
Guarding against inefficiencies and identifying growth opportunities across the portfolio
Requirements
8 to 12 years of hands-on paid search experience, with at least 2 years in a leadership role with direct accountability for team and performance outcomes
Deep, hands-on expertise in Google Ads, including knowledge of bidding levers, campaign structure, auction dynamics, audience signals, and performance problem diagnosis
Proactive approach to monitoring performance, spotting trends early, and acting on them
Track record of managing large, complex budgets profitably across multiple clients
Strong command of AI, automation, and auction dynamics, with clear judgment on when and how to apply them
Experience partnering with analytics teams to surface insights, build forecasting frameworks, and drive optimization
Ability to assess downstream impact beyond platform-reported conversions
Confidence presenting performance direction to senior and C-level stakeholders