Director of Paid Media
About the role
The Director of Paid Media leads the paid media practice at Intellibright, owning the performance of Paid Search and Paid Social across a portfolio of mid-market and enterprise clients. Google Ads is the primary revenue driver for most clients, requiring a deep understanding and mastery of the platform.
Responsibilities
Full accountability for Paid Search and Paid Social performance across all client accounts
KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution
Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact
Intent, keyword, and query strategy across branded, non-branded, local, and high-value demand
Cross-channel alignment with SEO to maximize total SERP visibility and demand capture
Guardrails for platform automation, AI bidding, and recommendation adoption
Partnership with Analytics to develop AI-powered insights, alerts, and forecasting frameworks
Team and client leadership, hiring, mentorship, and elevation of SEM managers and specialists
Contribution to client retention, expansion, and long-term account health
Proactive identification of risk, inefficiency, and growth opportunity across the portfolio
Requirements
8 to 12 years of hands-on paid search experience, with at least 2 years in a leadership role with direct accountability for team and performance outcomes
Deep, hands-on expertise in Google Ads
Proactive by nature, spotting trends early and acting on them
Track record of managing large, complex budgets profitably across multiple clients
Command of AI, automation, and auction dynamics with clear judgment on when and how to apply them
Ability to assess downstream impact beyond platform-reported conversions
Confidence presenting performance direction to senior and C-level stakeholders
Agency or multi-client experience strongly preferred