Director of Narrative & Brand Strategy ($100k-$150k + Equity) at Doctours

About the role

The role is being recruited by Jill, an AI Recruiter, on behalf of a customer. The next step involves speaking with Jack.

Job Description

Doctours is a NYC-based startup building a first-of-its-kind medical tourism platform that transforms how patients access global healthcare through a narrative-driven approach. As Director of Narrative & Brand Strategy, you will translate complex healthcare concepts into compelling cultural moments. Key responsibilities include:

• Lead end-to-end video and social strategy, including creator briefs, influencer scripts, and patient documentaries that travel.
• Define and execute the company’s editorial voice across Substacks, founder content, and patient-facing communications.
• Orchestrate large-scale creator campaigns and earned media pushes to establish Doctours as a leader in the healthcare space.

Requirements

The ideal candidate should have:

• A proven track record of growing independent publications or social communities to tens of thousands of subscribers.
• Experience at a top-tier consultancy (McKinsey, BCG, or Bain) combined with shipping creative multi-six-figure marketing campaigns.
• Exceptional writing skills and the ability to translate abstract narratives into tangible growth and culture.

Benefits

This role offers:

• $100k-$150k salary plus equity.
• Opportunity to shape how the world perceives medical tourism and global healthcare.
• Direct interaction with leadership at an early-stage startup.

Pay

$100k-$150k + Equity

Schedule

Not specified

Qualifications

The successful candidate will possess:

• Proven track record in growing independent publications or social communities.
• Experience at a top-tier consultancy combined with shipping creative multi-six-figure marketing campaigns.
• Exceptional writing skills and the ability to translate abstract narratives into tangible growth and culture.

Skills

The ideal candidate should have:

• Strong strategic problem-solving skills.
• Hands-on creative execution across various platforms.
• Ability to blend high-level strategic thinking with hands-on creative work.
• Exceptional writing and storytelling abilities.

Benefits

Not specified

Schedule

Not specified

Contact

For more information or to apply, contact Jill, the AI Recruiter, via Jack.