Director of Membership, Alpha - $200,000/year USD

About the Role

Alpha is a private K–12 school network where students complete academics in roughly two hours per day and dedicate the remainder to developing real-world skills. This on-site position oversees one campus's admissions process from initial inquiry to the first day of school. You will manage 20 or more active families concurrently, assessing fit and communicating decisions directly. The role is located in one of 12 markets: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.

Responsibilities

• Own the enrollment experience for every prospective family, from initial inquiry through onboarding, conducting a genuine needs assessment before presenting anything.
• Manage 20 or more active families simultaneously, responding to every inquiry promptly and reviewing applications daily.
• Conduct campus tours, open houses, information sessions, and shadow days that clearly demonstrate who the program is and is not for.
• Develop admit or decline recommendations and communicate decisions to families directly.
• Maintain HubSpot and the student information system (SIS) following every interaction, using AI tools like ChatGPT or Claude for preparation and summaries.
• Provide weekly pipeline health reports to leadership.
• Enroll the right families at one campus and ensure even declines feel like quality service.

What You Won’t Be Doing

• Pursuing a seat-fill metric; a family who enrolls and departs is a worse outcome than a family you declined.
• Being overruled on fit to preserve a relationship or achieve a yield goal.
• Following scripts, executing call blitzes, or offering discount closes.
• Transferring families down a series of coordinators or awaiting a committee for routine decisions.
• Conducting amenity tours that avoid difficult questions.

Requirements

• 3+ years in a client-facing role where an individual or family was the buyer at $25,000+ per client or $2,000+ per month (direct B2C/D2C only; B2B and enterprise sales are not applicable).
• Personally owned a client, admissions, or enrollment journey from initial inquiry through the commitment decision.
• Managed 7+ client relationships simultaneously in a CRM, database, or tracking system.
• Advised a prospective client not to buy, enroll, or join because it was not the right fit.
• Used AI tools in a client-facing workflow.
• Communicate concisely and professionally in live conversations and writing with executives, high-net-worth individuals, or other demanding clients.
• Personally led polished in-person tours, presentations, meetings, or hosted experiences for affluent families, senior executives, or high-profile visitors.
• Developed multi-touch relationships over 30+ days and remained engaged with families not ready to enroll immediately.
• Owned a measurable enrollment, revenue, membership, or high-value customer-acquisition target, including generating qualified demand and building local referral or community partnerships.
• Live in, or will relocate within 60 days to, an open campus market: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
• Willing to work on-site at your campus daily.
• Authorized to work in the United States without visa sponsorship.

Nice-to-Have Qualifications

• Admissions or enrollment management experience at a selective private, independent, or boarding school.
• Luxury residential real estate, private banking, family office, concierge medicine, or high-end event planning experience where the family was your buyer.
• Built the enrollment process or service standards yourself instead of inheriting them.
• Existing relationships with affluent families, preschools, or family advisors in one of the 12 markets.
• Owner-operator experience where you sold, delivered, and retained high-value clients yourself.

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills. The network hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members. Alpha offers six-figure roles for those ready to help build a radically better school experience and fosters a culture for builders who want to improve the system.

Pay

The compensation for this role is $200,000 USD per year, paid weekly.

Schedule

This is a full-time, W2 employee position with year-long commitments. Immediate access to benefits is provided.