Director of Membership, Alpha - $200,000/year USD

About the Role

Alpha is a private K–12 school network where students complete academics in roughly two hours per day and dedicate the remainder to developing real-world skills. This on-site position oversees one campus's admissions process from initial inquiry to the first day of school, ensuring families genuinely want what the model offers. The role requires assessing fit and communicating decisions—including declines—in person, using your own words. The network is expanding, and those who validate a market help shape the playbook for future campuses.

This is an in-person role at one of 12 campus locations: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.

Responsibilities

• Own the enrollment experience for every prospective family, from initial inquiry through onboarding, conducting a genuine needs assessment before presenting anything.
• Manage 20 or more active families simultaneously, responding to every inquiry promptly and reviewing applications daily.
• Conduct campus tours, open houses, information sessions, and shadow days that clearly demonstrate who the program is—and is not—for.
• Develop admit or decline recommendations and communicate decisions directly to families.
• Maintain HubSpot and the student information system (SIS) with up-to-date records after every interaction.
• Use AI tools like ChatGPT or Claude for preparation and summaries.
• Provide weekly pipeline health reports to leadership.

What You Won’t Be Doing

• Pursuing a seat-fill metric; a family who enrolls and departs is a worse outcome than a family you declined.
• Being overruled on fit to preserve a relationship or achieve a yield goal.
• Following scripts, executing call blitzes, or offering discount closes.
• Transferring families down a series of coordinators or awaiting a committee for routine decisions.
• Conducting amenity tours that avoid difficult questions.

Requirements

• 3+ years in a client-facing role where an individual or family was the buyer at $25,000+ per client or $2,000+ per month (direct B2C/D2C only; B2B and enterprise sales are not applicable).
• Personally owned a client, admissions, or enrollment journey from initial inquiry through the commitment decision.
• Managed 7+ client relationships simultaneously in a CRM, database, or tracking system.
• Advised a prospective client not to buy, enroll, or join because it was not the right fit.
• Used AI tools in a client-facing workflow.
• Communicate concisely and professionally in live conversations and writing with executives, high-net-worth individuals, or other demanding clients.
• Personally led polished in-person tours, presentations, meetings, or hosted experiences for affluent families, senior executives, or other high-profile visitors.
• Developed multi-touch relationships over 30+ days and remained engaged with families not ready to enroll immediately.
• Owned a measurable enrollment, revenue, membership, or high-value customer-acquisition target, including generating qualified demand and building local referral or community partnerships.
• Live in, or will relocate within 60 days to, an open campus market: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.
• Willing to work on-site at your campus daily.
• Authorized to work in the United States without visa sponsorship.

Nice-to-Have Qualifications

• Admissions or enrollment management experience at a selective private, independent, or boarding school.
• Luxury residential real estate, private banking, family office, concierge medicine, or high-end event planning experience where the family was your buyer.
• Built the enrollment process or service standards yourself instead of inheriting them.
• Existing relationships with affluent families, preschools, or family advisors in one of the 12 markets.
• Owner-operator experience where you sold, delivered, and retained high-value clients yourself.

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills. The network hires teachers (guides), operators, admissions experts, school and curriculum leaders, and remote team members for roles with real student impact. Alpha offers six-figure compensation for those ready to help build a radically better school experience and fosters a fast-moving, ambitious, and student-focused culture for builders.

Pay

The compensation for this full-time, W2 employee position is $200,000 USD per year, with weekly payments.

Benefits

Immediate access to benefits (details available at support.crossover.com). All roles are year-long positions.