Director of Membership, Alpha - $200,000/year USD

About the Role

Alpha is a private K–12 school network where students complete academics in roughly two hours per day and dedicate the remainder to developing real-world skills. This on-site position oversees one campus's admissions process from initial inquiry to the first day of school, ensuring families genuinely want what Alpha offers. You will manage 20+ active families concurrently, assess fit, and communicate decisions directly. The role is located in one of 12 markets: Los Angeles, Santa Barbara, La Jolla, or Malibu, CA; Austin, TX; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Greenwich, CT; Nashville, TN; or Park City, UT.

Responsibilities

• Own the enrollment experience for every prospective family, from initial inquiry through onboarding, conducting genuine needs assessments.
• Manage 20+ active families simultaneously, responding to inquiries promptly and reviewing applications daily.
• Conduct campus tours, open houses, information sessions, and shadow days to demonstrate fit.
• Develop admit or decline recommendations and communicate decisions directly to families.
• Maintain HubSpot and the student information system (SIS) after every interaction, using AI tools for preparation and summaries.
• Provide weekly pipeline health reports to leadership.
• Enroll the right families and ensure even declines feel like quality service.

What You Won’t Be Doing

• Pursuing a seat-fill metric—declining a misaligned family is preferable to enrollment and departure.
• Being overruled on fit to preserve relationships or yield goals.
• Following scripts, executing call blitzes, or offering discount closes.
• Transferring families through multiple coordinators or awaiting committee decisions.
• Conducting amenity tours that avoid difficult questions.

Requirements

• 3+ years in a client-facing role where the buyer was an individual or family at $25,000+ per client or $2,000+ per month (B2C/D2C only).
• Personally owned a client, admissions, or enrollment journey from inquiry to decision.
• Managed 7+ client relationships simultaneously in a CRM or tracking system.
• Advised a prospective client not to buy/enroll due to poor fit.
• Used AI tools in client-facing workflows.
• Communicate concisely with executives, high-net-worth individuals, or demanding clients.
• Led polished in-person tours, presentations, or hosted experiences for affluent families or high-profile visitors.
• Developed multi-touch relationships over 30+ days with families not ready to enroll immediately.
• Owned measurable enrollment, revenue, or high-value customer-acquisition targets, including demand generation and local partnerships.
• Live in (or will relocate within 60 days to) an open campus market.
• Willing to work on-site daily at your campus.
• Authorized to work in the U.S. without visa sponsorship.

Nice-to-Have Qualifications

• Admissions/enrollment experience at a selective private, independent, or boarding school.
• Luxury residential real estate, private banking, family office, concierge medicine, or high-end event planning with families as buyers.
• Built enrollment processes or service standards from scratch.
• Existing relationships with affluent families, preschools, or advisors in one of the 12 markets.
• Owner-operator experience selling, delivering, and retaining high-value clients.

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and real-world skill development. The network hires teachers, operators, admissions experts, and leaders to build a radically better school experience. Roles offer six-figure compensation and a culture for builders who want to improve the system.

Pay

$200,000 USD per year, paid weekly.

Schedule

Full-time, W2 employee position with year-long commitments. On-site daily at your assigned campus.

Benefits

Immediate access to benefits (details: W2 Benefits).