Director of Marketing-The Viera Company

About the role

This role will have responsibility in developing and leading marketing strategies for The Viera Company that result in achievement of corporate sales goals for both residential and commercial real estate. Create, implement and update synergistic marketing campaigns and initiatives that strategically maximize new home and commercial sales in Viera.

Responsibilities

• Direct an integrated marketing strategy for institutional promotion of the MPC of Viera based on engaged knowledge of respective business unit objectives, sales goals, market characteristics and trends in local real estate market.
• Leverage contracts, within budgetary parameters, with vendors and distributors to manage social media, website, billboards, magazines and ads across all platforms, establishing effective distribution networks and developing distribution and targeting strategies that result in achievement of corporate sales goals.
• Participate in key related professional organizations and promotional activities that result in increased marketing initiatives to meet sales goals.
• Research and compile current and accurate market and customer based data that identifies consumer preferences and trends relative to existing and prospective customer preferences as a basis for all marketing efforts for the MPC of Viera.
• Research, analyze and monitor demographic factors related to Viera market and the Space Coast as well as markets in Beyond Viera initiatives to capitalize on market opportunities within the Viera MPC and outside of Viera.
• Strategize and collaborate with EVP of Sales, Marketing and Community Development, Director of Sales and Development, Director of Sales for VBI and the SVP of Community Management & Communications by providing specific and cohesive sales and specific marketing direction and collaborative input to each business unit.
• Direct the development and effective regular updating and maintenance of the Viera website and the production of the Viera Vision magazine, including Beyond Viera initiatives in new markets. Direct, in cooperation with operational management, the marketing, promotional and advertising budgets for The Viera Company and related business units.

Qualifications

Qualified candidates must possess a Bachelor's degree in Marketing, Business Administration, Real Estate or a related field. A minimum of 10 years of experience in marketing, preferably in the real estate industry, with a proven track record of success in driving sales and brand awareness. Proven leadership skills and experience in managing cross-functional teams. Strong analytical and strategic thinking skills. Excellent communication and interpersonal skills. Proficiency in Microsoft Office Suite and Adobe Creative Suite.

Benefits

This position offers our complete package of employee benefits, including health insurance, retirement plans, paid time off, and more.

Pay

The salary range for this position is $80,000 - $120,000 annually.

Schedule

The schedule for this position is full-time.

Contact Information

If you possess these qualifications and are ready to take the next step in your career with an organization that takes pride in its employees and the work that we do in the community, please apply in confidence by sending a cover letter and resume including salary requirements. We offer opportunities for career growth.

Duda is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

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