Director of Marketing, Technology Licensing & B2B

Key Responsibilities

• Partner closely with the Business Development and Sales teams to provide strategic marketing support that accelerates deal velocity and revenue growth.
• Develop compelling B2B narratives, value propositions, and sales enablement materials tailored to licensing and enterprise customers.
• Support go-to-market strategies for new technologies, platforms, and partner launches.
• Lead global co-marketing initiatives with strategic partners and licensees, ensuring mutual value creation and measurable impact.
• Establish criteria and frameworks for partner selection and marketing collaboration that align with Bose’s brand values and long-term strategy.
• Oversee joint announcements, launches, campaigns, and integrated partner programs.

Brand Stewardship

• Champion and protect the integrity of the Bose corporate brand across all B2B, licensing, and partner-led marketing efforts.
• Ensure consistent application of brand guidelines, messaging, and visual identity across global markets and partner ecosystems.
• Act as a trusted advisor to partners on how to authentically represent Bose technology and innovation.

Public Relations & Thought Leadership

• Help shape global public relations strategy for Tech Licensing and B2B, in close partnership with corporate communications.
• Elevate Bose’s leadership position in audio technology, automotive innovation, and experiential sound through earned media, executive visibility, and industry influence.

Event & Experiential Marketing

• Lead strategy for global events, trade shows, and experiential marketing initiatives that showcase Bose technology to enterprise audiences.
• Create impactful, differentiated experiences that demonstrate the power of Bose audio in real-world applications.

Team & Organizational Leadership

• Build, lead, and develop a high-performing marketing team to support a growing and evolving B2B business.
• Foster collaboration, clarity, and accountability while scaling capabilities to meet future growth needs.

Global Marketing Integration

• Serve as the key interface to Bose’s global marketing organization.
• Activate the right mix of global resources, capabilities, and expertise (brand, creative, media, digital, PR, events) to achieve business unit goals.
• Ensure alignment between corporate strategy and business-specific priorities.

Leadership & Influence

• Member of the Bose Global Leadership Team.
• Member of the leadership team for the President of the Audio Tech Licensing division.
• Trusted partner to senior executives across marketing, engineering, business development, and corporate leadership.

Qualifications & Experience

• 12+ years of progressive marketing leadership experience, with significant experience in B2B, technology, licensing, or automotive ecosystems.
• Proven success leading global marketing strategies in complex, matrixed organizations.
• Strong background in partner marketing, co-marketing, and enterprise go-to-market execution.
• Demonstrated ability to manage and grow teams in fast-moving, innovation-driven environments.
• Exceptional strategic thinking, communication, and executive presence.
• Passion for technology, innovation, and building premium brands.