Director of Marketing Strategy and Operations (On-Site)

Job Summary

CoxHealth is a leading healthcare system serving 25 counties across southwest Missouri and northern Arkansas. The organization includes six hospitals, five emergency rooms, and over 80 clinics. CoxHealth has earned numerous honors for workplace excellence, including being named one of Modern Healthcare’s Best Places to Work five times.

Key Responsibilities

• Leads system-wide marketing strategy development across service lines, working closely with clinical leaders and business units to align marketing initiatives with patient acquisition and growth goals.

• Collaborates with the VP of Marketing and Communications to implement marketing strategies that reflect organizational priorities and drive brand reputation.

• Oversees integrated campaigns and brand activations, ensuring coordination across digital, creative, brand, and communications teams.

• Manages and mentors a high-performing marketing strategy team, setting clear goals, developing talent, and promoting a growth-oriented team culture.

• Fosters strong cross-functional collaboration across departments to ensure seamless execution and consistent messaging across all touchpoints.

• Co-manages the department’s marketing budget, ensuring efficient allocation of resources to support strategic initiatives and measurable outcomes.

• Oversees vendor relationships, including those related to CRM, strategy, paid media, and research. Manages contracts, scopes of work, and ongoing performance.

• Supports the development and implementation of marketing analytics and performance dashboards to monitor and optimize campaign outcomes.

• Leverages consumer insights, market trends, and internal data to inform strategic planning and tactical execution.

• Supports high-impact brand campaigns and system-wide activations that enhance visibility, reputation, and patient trust.

• Maintains close awareness of organizational goals, operational shifts, and emerging service line priorities to ensure marketing remains responsive and aligned with system strategy.

Requirements

• Required: Bachelor’s degree in marketing, advertising, communications or related field

• Required: 5 years of relevant experience; 8 preferred

• Previous account management and leadership experience preferred

• Familiarity with Microsoft Office suite

• Experience with project management software, preferably FileMaker Pro

• Strong written and verbal communication skills

• Experience guiding and working with agencies

• Strong understanding of marketing performance metrics

Qualifications

• N/A

Benefits

Medical, Vision, Dental, Retirement with Employer Match and more (20+ hrs/week)