Director of Marketing & Sales

About the Role

We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest, a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services.

Key Responsibilities

• Brand Strategy & Positioning (Luxury Wellness Focus)
• Develop and execute a premium brand strategy aligned with a luxury wellness experience
• Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation
• Oversee storytelling, content, and visual identity across all channels
• Revenue & Sales Leadership (CORE COMPONENT)
• Own top-line revenue growth across:
• Retail (organic products, supplements)
• Experiential dining & grab-and-go
• Wellness programs, memberships, and consultations
• Build and lead a sales strategy, including:
• In-store conversion optimization
• Membership and subscription models
• Corporate wellness partnerships
• Local and regional B2B outreach
• Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth)
• Partner with operations to ensure seamless sales-to-service experience
• Pre-Opening & Launch Marketing
• Lead go-to-market strategy for Nutrition Nest opening
• Drive pre-launch buzz, influencer engagement, and community activation
• Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets
• Digital & Performance Marketing
• Own all digital channels: website, SEO, paid media, CRM, email, and social
• Drive customer acquisition and retention using data-driven strategies
• Manage agency partners and internal teams to optimize ROI
• Guest Experience & Journey Optimization
• Design a luxury guest journey from discovery → visit → repeat engagement
• Collaborate with operations to ensure brand consistency and premium experience delivery
• Implement loyalty and referral programs
• Partnerships & Community Building
• Build strategic relationships with:
• Wellness practitioners and clinics
• Fitness studios and luxury lifestyle brands
• Corporate clients and local businesses
• Drive events, workshops, and experiential marketing initiatives
• Team Leadership & Budget Management
• Build and lead a high-performing marketing and sales team
• Manage marketing budgets, ROI tracking, and reporting
• Present performance insights and growth strategies to leadership

Qualifications

• 8–12+ years in marketing and sales leadership, preferably in:
• Luxury hospitality
• Wellness, fitness, or lifestyle brands
• Premium retail or experiential concepts
• Proven track record of driving revenue growth and brand positioning
• Experience with pre-opening or launching new concepts (highly preferred)
• Strong understanding of digital marketing and performance analytics
• Exceptional leadership, communication, and strategic thinking skills

Compensation

$110,000.00 - $140,000.00 per year

Equal Opportunity Employer

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.