Director of Marketing Operations and Digital Experience - Remote

About the role

The Director of Marketing Operations and Digital Experience is part of the Sales and Business Services department, which resides on the Strategic Marketing team and reports to the Senior Vice President of Marketing and Communications.

Responsibilities

• Lead, mentor, coach, and develop a high-performing team across Marketing Operations and Analytics, Digital Experience, and Digital Media
• Establish clear goals, priorities, ownership, and accountability across team functions
• Foster a culture of collaboration, continuous improvement, accountability, and customer focus
• Support team members growth through coaching and development planning
• Lead the Marketing Operations and Analytics function, ensuring effective campaign execution, lead management, reporting, attribution, and performance measurement
• Establish operational governance, planning processes, and accountability measures across marketing initiatives to ensure they are executed on schedule and aligned with organizational goals
• Drive Agile marketing practices, including sprint planning, backlog prioritization, capacity and resource management, retrospectives, and continuous improvement
• Lead quarterly planning, prioritization, and resource allocation aligned to business objectives while proactively managing risks and dependencies through mitigation plans
• Own marketing reporting, attribution, performance measurement, and reporting governance
• Ensure the accuracy, consistency, and integrity of marketing and digital performance data
• Lead the development and maintenance of executive dashboards and performance reporting
• Translate marketing and customer data into actionable business insights and recommendations
• Maintain oversight of marketing technology investments and platform performance
• Serve as a strategic partner to Product Marketing, Communications, Sales, Member Success, Product, and Operations teams
• Facilitate resolution of cross-functional issues and remove barriers to execution
• Represent Marketing in enterprise initiatives, operational planning, and business reviews
• Build strong partnerships across the organization to improve business performance and customer outcomes

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field
• 8+ years of progressive marketing experience
• 5+ years of experience leading and developing marketing teams
• Demonstrated experience leading marketing operations, digital marketing, analytics, and reporting functions
• Hands-on experience with Salesforce, Pardot (Marketing Cloud Account Engagement), marketing automation, analytics, and reporting platforms
• Experience developing executive dashboards, KPI frameworks, and performance reporting
• Proven ability to translate complex data into actionable business recommendations
• Strong project management, communication, and stakeholder management skills
• Experience leading cross-functional initiatives and influencing stakeholders across multiple business units

Qualifications

• Must be authorized to work in the United States

Skills

• Cybersecurity, technology, SaaS, or related B2B industry experience
• Experience managing website strategy and digital experience programs
• Experience with conversion rate optimization and customer journey analysis
• Experience managing marketing technology integrations and reporting architecture (Pardot, Salesforce, Google Analytics, Matomo)
• Familiarity with privacy, consent management, and marketing compliance requirements (Cookiebot)
• Experience scaling marketing operations and analytics capabilities within a growth-focused organization

Benefits

At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place.

Pay

Compensation Range: USD$114,700.00 - $200,700.00

Schedule

N/A