Director of Marketing Operations and Digital Experience
The Director of Marketing Operations and Digital Experience is a senior leadership role based in the United States. This position focuses on building scalable marketing operations, optimizing digital experiences, and driving measurable business growth.
About the role
You will lead cross-functional initiatives across marketing, sales, product, technology, and customer success teams. The role combines strategic vision with operational execution, ensuring marketing investments are aligned with organizational priorities. You will guide teams, improve processes, and transform data into actionable insights that support revenue and customer outcomes.
Responsibilities
Lead, mentor, and develop teams across Marketing Operations and Analytics, Digital Experience, and Digital Media functions.
Establish team priorities, goals, operating procedures, performance metrics, and accountability frameworks.
Drive marketing operations strategy, including campaign execution, lead management, attribution, reporting, and performance measurement.
Implement Agile marketing practices, including sprint planning, prioritization, resource management, and continuous improvement processes.
Own marketing analytics, reporting frameworks, executive dashboards, and performance measurement strategies.
Translate marketing and customer data into actionable insights, recommendations, and optimization opportunities.
Manage marketing technology platforms, including CRM, automation tools, analytics solutions, and related integrations.
Represent marketing operations in strategic planning, enterprise initiatives, and business reviews.
Requirements
An experienced marketing operations leader with a strong background in digital strategy, analytics, technology platforms, and team leadership.
Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent relevant experience.
8+ years of progressive marketing experience.
5+ years of experience managing and developing marketing teams.
Proven experience leading marketing operations, digital marketing, analytics, reporting, and performance optimization functions.
Experience managing Agile or Agile-inspired marketing workflows and cross-functional initiatives.
Hands-on experience with Salesforce, Pardot/Marketing Cloud Account Engagement, marketing automation platforms, analytics tools, and reporting systems.
Experience creating executive dashboards, KPI frameworks, and data-driven performance reports.
Strong project management, communication, leadership, and stakeholder management skills.
Experience influencing teams across multiple business units and driving operational improvements.
Strong understanding of digital experience strategy, customer journeys, and conversion optimization.
Ability to work effectively in a remote environment and manage priorities independently.
Qualifications
Authorization to work in the United States.
Benefits
Competitive salary range of approximately $114,700-$200,700 annually.
Comprehensive health, dental, and vision insurance starting from the first day of employment.
Health savings and flexible spending account options.
401(k) plan with company match.
Paid time off, holidays, and bonding leave.
Paid volunteer opportunities.
Bonus eligibility.
Professional development opportunities and tuition reimbursement.
Student loan repayment support program.
Employee assistance program.
Employee referral program.
A supportive and inclusive remote work environment focused on employee growth and engagement.