Director of Marketing (Onsite) (Kill Devil Hills)
About the role
Kitty Hawk Kites is a family-run, multi-brand company dedicated to outdoor fun, exceptional service, quality, safety, and memorable customer experiences. We are seeking an experienced Director of Marketing to lead our shared marketing services.
Responsibilities
Build and lead the annual and quarterly marketing plan across ecommerce, recreation, retail stores, signature events, new locations, and the broader KHK family of brands.
Translate company growth goals into a disciplined priority plan: campaigns, seasonal demand generation, event tiers, channel plans, resource needs, and a shared marketing calendar.
Partner with the Digital Marketing Lead on integrated campaigns, ecommerce merchandising, customer lifecycle marketing, paid-media priorities, website needs, and performance insights that strengthen online sales and customer retention.
Set standards and approve brand-critical work across retail signage, print, billboards, store campaigns, Adventure Guide direction, event creative, customer-facing messaging, and major partnership materials.
Establish and oversee Tier 1, Tier 2, and Tier 3 event marketing plans. Approve Tier 1 budgets, paid promotion, sponsor positioning, media outreach, content capture, and post-event actions.
Work with Finance to connect marketing investment to revenue and margin by business unit. Review directly attributed, influenced, and correlated results and recommend where to scale, correct, pause, or stop investment.
Own marketing budget planning and leadership-level oversight of agency, media, print, signage, technology, sponsorship, and vendor investments. Partner with the CEO and Finance on material commitments and reallocations.
Run the department operating system in Monday.com: clear owners, weekly priorities, scorecard review, team meetings, documented follow-up, and escalation of risks before they affect revenue or guest experience.
Strengthen the connection between local marketing, Google Business Profile accuracy, partner referrals, in-store promotion, events, and store traffic across KHK locations.
Build durable playbooks for new-location marketing, store requests, campaigns, events, budget/contract tracking, and reporting so the organization can scale without creating single points of failure.
Requirements
5+ years of senior marketing leadership experience with direct accountability for a budget, team performance, and measurable business growth.
Experience in multi-location retail, destination retail, tourism, hospitality, outdoor recreation, events, or another seasonal, customer-experience-driven business.
Strong commercial understanding of full-funnel marketing: ecommerce conversion and retention, CRM/email, paid media, local/store traffic, recreation demand, events, and partnership marketing.
Ability to lead people and vendors while setting clear priorities, approvals, workflows, and performance expectations; comfortable being hands-on without becoming the day-to-day production bottleneck.
Working fluency with Monday.com or comparable project-management tools, HubSpot or comparable CRM/email platforms, Google and Meta advertising, web analytics, and AI-enabled marketing workflows.
Qualifications
A collaborative, accountable leadership style suited to a founder-led company and a fast-moving seasonal environment.
Must be able to work on-site in Nags Head and travel to KHK locations as needed.
Skills
Marketing strategy and planning
Brand management and stewardship
Event marketing and coordination
Team leadership and management
Budgeting and financial analysis
Project management and operational systems
Collaboration and vendor management
Customer relationship management
Marketing technology and analytics
Benefits
Company-paid health insurance
Annual performance-bonus eligibility
401(k) with profit-sharing opportunity
Pay
$80,000 - $87,000 per year, based on experience.
Schedule
Primarily weekday business hours off season; Saturdays, Easter break in season. Evenings and weekends for major events.
Contact
To apply, please submit your resume and a short note describing a measurable marketing-growth result you helped achieve at Kitty Hawk Kites, Inc. Kitty Hawk Kites, Inc. is an Equal Opportunity Employer.
This is a management position. This is a full time position.
Department: Kitty Hawk Kites